크레이피쉬 Crayfish INC.

크레이피쉬 Crayfish INC. 1975년 권명광 디자인 연구소
1983년 서울그라픽센터
2001년 (주) 크레이피쉬 브랜딩 그룹

50년간 오직 한 분야. 브랜드 디자인 한 분야만 고집해온 역사와 전통을 가진 대한민국 대표 브랜드 디자인 전문회사입니다.

History
1977년 권명광디자인연구소
(비샌하우스)
1983 서울그래픽센터 출범
2001 (주)크레이피쉬 브랜딩 그룹 법인 설립

한국산업기술진흥원KIAT의 새로운 CIDesign byCRAYFISH INC. #로고 #네이밍 #크레이피쉬
19/08/2026

한국산업기술진흥원
KIAT의 새로운 CI

Design by
CRAYFISH INC.

#로고 #네이밍
#크레이피쉬

한돈몰 BI #크레이피쉬 #로고 #브랜드 #네이밍
10/08/2026

한돈몰 BI

#크레이피쉬 #로고 #브랜드 #네이밍

순천향대학병원의닥터서 펠로우쉽의 새로운 얼굴Client Value is Our Value!www.crayfish.co.kr크레이피쉬 브랜딩 그룹 #로고 #크레이피쉬 #디자인 #네이밍 #슬로건 적게 보기 적게...
07/07/2026

순천향대학병원의
닥터서 펠로우쉽의 새로운 얼굴

Client Value is Our Value!
www.crayfish.co.kr
크레이피쉬 브랜딩 그룹

#로고 #크레이피쉬 #디자인
#네이밍 #슬로건 적게 보기 적게 보기

한국로봇융합연구원 (KIRO)의새 얼굴과 새로운 캐릭터Client Value is Our Value!www.crayfish.co.kr크레이피쉬 브랜딩 그룹 #로고 #크레이피쉬 #디자인 #네이밍 #슬로건 적게...
07/07/2026

한국로봇융합연구원 (KIRO)의
새 얼굴과 새로운 캐릭터

Client Value is Our Value!
www.crayfish.co.kr
크레이피쉬 브랜딩 그룹

#로고 #크레이피쉬 #디자인
#네이밍 #슬로건 적게 보기

08/05/2026

The Power of the Ellipse: Decoding Myung Kwang Kwon’s Most Iconic Work.

Myung Kwang Kwon was a transformative figure in South Korean graphic design, known for shifting the field from simple decoration to a strategic business asset. As a professor and later president of Hongik University, he played a crucial role in modernizing the country's corporate landscape. His most enduring contribution is the 1986 Corporate Identity for the Munhwa Broadcasting Corporation (MBC). This logo, unveiled in late 1985 and officially launched on January 1, 1986, became the longest-serving symbol in the network's history, remaining in use for nearly two decades until 2005.

The design features a bold red circle containing a series of stylized, white concentric ellipses. Kwon meticulously crafted this "vortex" or "hurricane" symbol to represent the radiating energy of broadcast signals and a commitment to cultural dynamism. He achieved this visual harmony through a mathematical approach to negative space, utilizing numerical sequences to define the expanding curves. By balancing traditional stability with a forward-looking, geometric aesthetic, Kwon's design successfully repositioned MBC as a modern, innovative leader in the burgeoning South Korean media market.

18/04/2026

How One Designer Changed the Face of South Korean Business.

Myung Kwang Kwon, a visionary in South Korean graphic design, revolutionised the country’s corporate landscape through his strategic approach to visual identity. As a professor and president of Hongik University, Kwon moved beyond mere decoration, treating design as a vital business asset. His 1970s Corporate Identity for Cho Hung Bank remains a hallmark of this philosophy. Tasked with modernising Korea's oldest financial institution, Kwon replaced traditional, stagnant imagery with a bold, geometric symbol that balanced heritage with forward-looking stability. The logo’s clean lines and structured composition reflected a new era of professionalism in the Korean banking sector. By distilling complex institutional values into a singular, memorable mark, Kwon’s work for Cho Hung Bank helped set the standard for modern CI systems across East Asia.

데일리파트너스로부터500억 투자를 유치한, 글로벌금융판매 KS두레의새이름 새얼굴, 웰트너금융서비스My Wealth Partner!내일이 든든한 금융웰트너금융서비스Client Value is Our Value!www....
31/03/2026

데일리파트너스로부터
500억 투자를 유치한,
글로벌금융판매 KS두레의
새이름 새얼굴, 웰트너금융서비스

My Wealth Partner!
내일이 든든한 금융
웰트너금융서비스

Client Value is Our Value!
www.crayfish.co.kr
크레이피쉬 브랜딩 그룹

#로고 #크레이피쉬 #디자인
#네이밍 #슬로건

Address

마포구 와우산로 108, 크레이피쉬빌딩 4, 5층
Seoul

Telephone

023245402

Website

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