About HITE
As the first beer company in South Korea, the company was established as Chosun Breweries in 1933. Despite being the number 1 beer company for more than 10 years, Hite consistently strives to develop and maintain the highest quality products through using the best ingredients and state-of-the art production facility; fulfilling and building consumer confidence through transparent manag
ement policy. Understanding the important relationship between producing the finest quality beer products and the natural environment, The Hite is actively involved in preserving the natural resources to keep raw materials intact and secure for future generation. Hite's efforts are ongoing in selecting only environment-friendly business affiliates, establishing an environment preservation fund, and campaigning to keep the mountains clean and unspoiled. The Hite is the first company to introduce ABC (Anaerobic-Bio-Contract) System to preserve clean water. As the leader in the Korea's beer industry, Hite's unwavering conviction to produce the finest and superior quality products has opened a whole new world of flavor for people all over the world. THE RECORD BREAKING SUCCESS OF HITE BEER! On June 12, 2007, The Hite has reached a sales record of 20 billion bottles of Hite beer. Since Hite beer's launch in May of 1993, this record number was reached in exactly 14 years and 1 month. Hite beer is the ONLY brand in Korean history to have sold this many number of products! Can't fathom 20 billion bottles?
- This means selling 45 bottles every second.
- If we connect 20 billion bottles end to end, its length is equivalent to 13 times
the distance from the earth to the moon.
