03/04/2026
🇹🇭 No Brand enters Thailand with Central Group
E-Mart’s **No Brand** has signed a Master Franchise Agreement with Thailand’s **Central Group** — one of Southeast Asia’s most powerful retail players.
🟡 No Brand (E-Mart)
• Korea’s leading private label brand
• 1,000+ SKUs across food & daily essentials
• Positioned on “quality + value”
• Rapid expansion through standalone stores and shop-in-shop formats
🔵 Central Group (Thailand)
• Thailand’s leading retail & mall operator
• 80,000+ employees
• Extensive nationwide network of malls, department stores, and supermarkets
• Presence across Thailand, Vietnam, and Europe
✔ Immediate access to premium retail locations
✔ Strong distribution & supply chain infrastructure
✔ Proven capability to scale international brands
In markets like Thailand, success is not just about entering —
it’s about entering with the *right platform*.
https://www.asiae.co.kr/en/article/distribution/2026033016433952280