iris Seoul

iris Seoul WE ARE IRIS

글로벌 크리에이티브 이노베이션 네트워크.
현대 사회에서의 브? We create participation brands. We’re not for the me-too, average or ordinary.

WE BUILD PARTICIPATION BRANDS

미래를 바꾸고 문화를 만들어가는 브랜드로 성장 시키고,
트렌드를 움직이는 브랜드를 만들어가는 것,
“Participation Brand” 이것이 아이리스만의 능력입니다. WE ARE ALL ABOUT THE BLEND

각 분야의 전문성은 물론 다양한 문화적 배경과 경험을 가진
인재들이 모인 아이리스. 광고주의 다양한 요구와 문제를
효과적으로 풀어나갈 수 있는 힘입니다.

“협력”. 아이리스에 “Specialist”가 모인 이유입니다.

글로벌 네트워크의 영향력을 바탕으로 한국의 문화와 정서에 대한
통찰력을 더하여, 아이리스만의 유니크한 전략이 담긴 솔루션을 제공합니다. Brands that are more open and accessible

than the one-dimensional monoliths of the past – brands that people love being involved with. Brands that stand out in their category, brands that outperform and threaten their rivals. We build them through ‘Extraordinary ideas’, ideas that look and feel more like culture than communication, ideas that exist and engage across media, disciplines, screens and occasions. Ideas that are more interesting, distinctive, challenging and have the power to generate extraordinary results. iris has a unique range of creative and strategic disciplines including advertising, digital, retail, social, experiential, PR, sponsorship, management consultancy, branded content, direct and CRM. We’re for the ambitious, the challengers, those who aspire to be Extraordinary.

Partnered with iris Seoul, Philips Korea takes a giant step to repositions the brand. A strategic shift towards emotiona...
22/12/2016

Partnered with iris Seoul, Philips Korea takes a giant step to repositions the brand. A strategic shift towards emotional storytelling and their first local brand campaign in years. Built on strong Korea consumer insights the campaign challenges us to think about the true meaning of innovation and recognise Philips as the hero of meaningful innovation that can make our lives better TODAY!
http://bit.ly/2hWYOhX

Philips Korea has launched a new brand campaign in Korea to motivate people to lead healthier lives. Based on Philips' vision to create 'meaningful innovation', the 'today' campaign is designed to provide awareness around how Philips products can positively impact the quality of people's lives.The c...

Our very own MD Joshua Peacock chats to Bobby McGill from Branding Asia about his experience with Korean brands and the ...
01/12/2016

Our very own MD Joshua Peacock chats to Bobby McGill from Branding Asia about his experience with Korean brands and the Korean market. Seoul rightfully deserves a place alongside London and New York as a global driver of culture and creativity! http://brandinginasia.com/joshua-peacock-interview/

Korea has typically been a market where big brands come to die. Names such as Google, Nokia, Walmart, HP & GE have all failed in the past. How can your brand avoid it?

01/12/2016

KOREA IS OBSESSED WITH INNOVATION BUT IS IT MEANINGFUL?

Philips has partnered with iris Seoul to launch a new campaign, to secure its position as a ‘meaningful innovator’ in the health technology industry.

The campaign, has been built on a strong local customer insight, together with a universal brand truth that innovation is ONLY ever truly innovative, if it is meaningful and beneficial to our health and lives.

22/09/2016

It’s no longer enough to think about advertising in its traditional sense. Our ambition is to create brands that consumers truly want to participate with and integrate into their daily lives. We do this by building a team and culture based on creativity, technology, collaboration and innovation.”

Generation Y&Z는 자발적인 쇼핑을 하지 않고 주변 친구들의 확인을 받고서야 구매한다는것 아셨나요? Generation Y&Z의 쇼핑 패턴을 분석한 결과 흥미로은 결과들이 나왔습니다. 조사와 결과에 대해서 ...
20/09/2016

Generation Y&Z는 자발적인 쇼핑을 하지 않고 주변 친구들의 확인을 받고서야 구매한다는것 아셨나요? Generation Y&Z의 쇼핑 패턴을 분석한 결과 흥미로은 결과들이 나왔습니다. 조사와 결과에 대해서 궁금하시다면 바로 연락 주세요.

Did you know that Generation Y&Z regularly seek peer validation and aren't spontaneous shoppers? Our study exploring the retail habits of Generation Y&Z revealed some interesting findings. If you would like to hear more on the study & findings get in touch.

http://adage.com/article/global-news/gen-z-impulse-shopping-fear-ridicule/305688/

Impulse shopping could be a thing of the past, according to Iris, which found that 0% of Generation Y and Z shoppers ever make a spontaneous purchase in stores.

iris is leading the charge with co-branded content in Korea.Making content that works in Korea means understanding the p...
14/09/2016

iris is leading the charge with co-branded content in Korea.
Making content that works in Korea means understanding the power and importance of collision. By partnering with unexpected creators, brands can present themselves in surprising and relevant ways to entirely new prospects. It takes brave clients to hand their brand over to another content creator. The Guinness team in Seoul did just that by partnering with iris and the insanely popular YouTube sensation 1million (1MN). The result is an innovative dance choreography/tutorial inspired by the Guinness surge and RTB’s. Brands that don't connect to culture are dead!

https://www.youtube.com/watch?v=9LA0unVbzU4&feature=youtu.be

Choreography / Mina Myoung, KENZO Dancer / Dongjun seo Hayeon kang Wootae Director / Seil Sung DOP / 375 film Location/ Friday 410 Music / traila $ong 1MILLI...

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