Overview
We are in the business of helping our clients take proper care of their lawns, as well as create the kind of environment and aesthetic that will give them joy. Lawn-N-Order have successfully come up with a detailed list of commercial properties and residential areas to target throughout the island; those who we know will need our services and we look forward to helping a larger percentage
of them manage their lawn. We are in business because we want to deliver excellent services to our highly esteemed clients; those who will patronize our services. We will ensure that every property that we handle has our unique signature of excellence on it. We are aware of the changing climate and the impact the weather has on us, i.e. Which is why we will also add clean-up services to our portfolio. Our Services
• Lawn mowing/maintenance
• Sod installation
• Weeding or fertilizer and/or pest control application
• Landscape care/maintenance services
• Storm clean-up
• Iguana removal
Our Vision
Lawn-N-Order vision is to become the preferred choice of homeowners, property managers and the government when it comes to lawn care and maintenance services in Cayman. Our Mission
We are a company that is established with the aim of helping homeowners, property managers and the government manages their lawn and any other related services. Business Structure
We are a small scale business which is why we have decided not to retain employees but rather offer an opportunity for ex-prisoners to reenter the workforce slowly by offering temporary contract work. As we secure more contracts then we can consider permanent placement with a small dedicated team to support the management of the temporary contract workers and the clients. The business will be managed by one person, who will be responsible for all facets of the organization
Manager
Operations, Marketing, Sales, Client Relationship, Equipment and Workers. Field Workers
• Responsible for lawn mowing/maintenance
• Handles Sod installation/seeding
• Weeding or fertilizer and/or pest control application
• Handles landscape care/maintenance services
• Iguana removal
• Carries out task in line with the stated job description
• Assist in transport working tools and equipment from the office to site and back
• Handles any other duties as assigned
Strength
Lawn-N-Order strength as a lawn care and maintenance company is the fact that we have healthy relationships with multiple commercial properties and homeowners. Upon purchasing the equipment, we will have some of the latest equipment that will help us deliver excellent results. Aside from our relationships (network) and equipment, we believe the community will support us is the greater mission, providing an opportunity for ex-prisoners to integrate back into the community. Weakness:
Our weakness could be that we are a new lawn care and maintenance company and it will require consistency for us to gain the confidence of our prospective clients (homeowners, property managers and even the government). Some potential clients may be wary about the greater picture, providing an opportunity for ex-prisoners to integrate back into the community. Target Market
Our target market as a lawn care and maintenance company is not just restricted to only homeowners and property managers but also government establishment. We will ensure that we position our business to handle government contracts and other similar contracts that will require bidding. This is the group of people that we shall market our lawn care and landscaping business;
• Homeowners who frequently travel and don’t have the time
• Retirees who don’t care to do their own maintenance any longer
• “Snowbirds” with winter homes here is Cayman
• Rental property or condominiums who are personnel-impaired
• Facilities managers for botanical gardens, historic buildings, and other government entities, cemeteries and other public places with green spaces
• Commercial properties, such as shopping plazas, offices, restaurants
• Homeowners who don’t have the interest or tools to maintain their own landscape
• Homeowners who plan to put their home on the market and want to ensure it is maintained
Competitive Advantage. While Lawn-N-Order understand there is lots of competition on the islands, we feel that providing an opportunity for ex-prisoners to integrate back into the community will be a powerful program and ultimately enable us to gain clients. Sales and Marketing Strategy
We are quite aware that networking is an effective way to begin building your client base and we have plans in place to leverage on all our networks. In view of that, we will continue to find local real estate agencies and property managers to connect with. We will ensure that we bid at the appropriate time whenever there is the opportunity to handle government contracts. We will also enter business partnership with local contractors since they also interface with property owners regularly; through them we can secure business deals to manage the lawn of their clients. Over and above, we have perfected strategies to network with people who are likely to refer business our way. In summary, we will adopt the following strategies in sourcing for clients for our business;
From our findings, the average cost of lawn services varies and it is dependent on multiple factors. For example, normal lawn services include prices for services such as regular lawn maintenance which includes edging, mowing and blowing, fertilization, weeding beds, hedge trimming, shrub removal, replacement or moving, grass replacement, landscaping, irrigation among other lawn services that may be required by a client. Usually, these services are priced separately in most cases and in some instances; they may be priced together into one monthly service price.
