07/03/2023
It’s soon going to 2023 and the craze for metaverse is glowing more than ever as opposed to predictions made. Although skeptical in the beginning, luxury brands like Gucci and Balenciaga are bravely diving into Web3 with their unique approaches. 21 million people have visited Nike’s own version of the metaverse, Nikeland, while Gucci’s bag sold for $4000 in Gucci’s Garden, more than the actual one. These figures explain the potential the virtual world has in store for the fashion brand.
