04/09/2026
Better Scheduling Is a Retail Performance Strategy
Retail businesses often treat unpredictable employee scheduling as an unavoidable response to fluctuating demand.
A published randomized field experiment at Gap Inc. presents a different picture: workforce scheduling can influence both employee well-being and commercial performance.
Researchers studied 28 stores across San Francisco and Chicago over nine months. All participating stores already provided two weeks’ schedule notice and had eliminated on-call shifts.
Selected stores then introduced additional practices, including:
• Employee-enabled shift swapping
• More consistent shift times
• Stable weekly schedules
• A soft guarantee of 20 or more hours for a core employee group
• Targeted staffing during high-opportunity periods
The peer-reviewed results showed:
• 5.1% increase in store productivity
• 3.3% increase in sales
• 1.8% reduction in labor input
The researchers connected these gains to stronger store ex*****on and employees’ improved ability to follow planned schedules.
The lesson for retail leaders is clear: workforce planning is not merely an administrative HR responsibility. When aligned with operations, employee needs, and commercial priorities, it becomes a measurable performance lever.
At B2F, we help retail organizations strengthen workforce structures, HR systems, capability building, and performance management to support sustainable business results.
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