20/06/2026
One advice I consistently give the startups I mentor is this:
"Don’t rely solely on online data, and don’t expect social media to do all the promotion for you."
I am a strong believer in the power of small, face-to-face meetings with stakeholders—whether it’s gathering client feedback, discussing a new product launch, exploring partnerships, or analyzing challenges.
What makes these conversations different?
It’s the peer dynamics they create, the honesty they encourage, and the depth they achieve. They provide a unique opportunity to ask questions, probe further, and truly understand the “why” behind decisions, behaviours, and needs.
Jonas Barck - director of customer marketing at Mentimeter- states:
“In a world where most companies are scaling reach through automation and AI, the scarcest thing is depth.”
Indeed. Technology, data, and AI are powerful enablers, but meaningful human interactions remain irreplaceable. Sometimes, the most valuable insights don’t come from dashboards or analytics—they emerge from a conversation around a table.
