Jicébé

11/03/2024

Exploring the Power of Creativity! Just wrapped up a dynamic creative thinking workshop at Injaz Supply and Distribution Co. in Amman, Jordan engaging with exceptional people. Emphasizing the crucial role of creativity at every level in the workplace for driving innovation and fostering business success.

💡

11/02/2024

Merci Ici Beyrouth 🙏🏻

La cérémonie d'intronisation au Hall of Fame de l'IAA Liban (Association internationale de la publicité) s'est distinguée par un succès..

27/12/2023

Remembering the Legacy of Jean-Claude Boulos: the inauguration of the Jean-Claude Boulos street in Beirut stands as a testament to a remarkable journey. JCB's pioneering contributions spanned television, from director of programs to hosting, culminating in his tenure as CEO of Télé Liban.

He emerged as a prominent figure in advertising, leaving an indelible mark on the industry. His four-term presidency of the IAA Lebanon chapter and subsequent role as IAA World President from 2002 to 2004 solidified his global influence. Jean-Claude Boulos resides in the collective memory of the Lebanese, his name evoking reverence and admiration.

This street dedication is more than mere signage; it's a heartfelt tribute to a 'face in the crowd' who forever altered the landscape of broadcasting and advertising, leaving an enduring legacy for generations to cherish.

30/03/2023

March: ad pick of the month
Another poor month for advertising creativity in Lebanon. But since in March, we celebrated the Francophonie Week, here is one (and only) nice ad in French (oui! ça existe encore)

28/02/2023

February: Lebanon ad picks of the month
For this month, Arabic copywriting is in the spotlight.
I have chosen 4 ads that play subtly with words in Arabic.
Almaza: قشّرلك (I peel you.. / I wave you)
Maliks: طبعك (your character / your printing)
MSD: الشك (to doubt / to give an injection)
Rebirth Beirut: من طاقتنا - منطقتنا (our energy / our neighborhood)
ALMAZA Malik's Lebanon MSD Lebanon Rebirth Beirut

17/02/2023

Most of us wish we were more creative.
The good news is that increasing our creativity is truly possible.
This highly participative training explores the nature of creativity and looks into the ways in which you can augment your innate creativity and make it an integral part of your life. The emphasis is on pragmatic tools and techniques that really work!
Inbox for more info or to get the detailed brochure.

16/02/2023

Lebanon Advertising Investments in 2022. My article in ArabAd

According to Naji Boulos, founder of Jicébé, ad spend in Lebanon has slightly recovered in 2022 with a total approaching 24 million dollars, which is about 100%

16/02/2023

A very comprehensive article about the Lebanese ad industry Tarek Chemaly

Despite the ongoing crisis in Lebanon, the ad industry has not only held its ground, but has also found ways to thrive and flourish. Lebanese advertising profes

09/02/2023

Pikasso d’Or: The resurging of the advertising sector

La 27e cérémonie du Pikasso d’Or aurait pu être la 35e. Seuls des cas de force majeure ont empêché l’audacieux Antonio Vincenti, chairman...

01/02/2023

How much are the advertising expenses estimated in 2022? Are we on the right track? The answer in my article on LinkedIn.

The Lebanese advertising sector, which is coming out of two "annus horribilis", the years 2020 and 2021, and which was very affected by the economic crisis and the coronavirus pandemic, has slightly recovered in 2022. The advertising expenses have seen a nice improvement with a total approaching 24

30/01/2023

January: Ad Pick of the month
Not too many ads to mention in January. One campaign that caught my eye was the one for Lebanon Opportunities. A sober ad with a signature that hits the spot: Defying gravity.

Quite a program! A metaphor that sums up the situation of any businessman in Lebanon.
On one hand, businesses that are putting humongous efforts to rise, prosper, and grow, and on the other hand, hidden forces that pull you down (towards hell?) and block your road to prosperity.

A tribute to all those entrepreneurs who defy the forces of evil and corruption and still believe in a better Lebanon.


Infopro Research

03/01/2023

Three ads worth noticing in December in Lebanon

Château Ksara Beirut Beer