13/05/2025
It’s always lovely to be in Paris — but even more so when it’s for something as inspiring as Lead Innovation Day last week.
I had the joy of joining as a guest speaker, sharing thoughts on how AI can accelerate the Jobs-to-be-Done (JTBD) method — helping teams move, from insight to innovation, faster and most important, with more predictability.
What truly made it special was the people: The curious, diverse and dynamic attendees who brought great energy and sharp questions.
The brilliant fellow speakers from all over the world, each sharing powerful ideas and stories. I wish I attended more of their sessions. And the many new connections that turned quick chats into real inspiration and companionship.
A big thank you to Franck Debane and the organizing team for putting together such a thoughtful, energizing event. Everything was so well-crafted — from the venue at EDHEC-Paris to the diversity to the community you brought together.
I left with a full mind and a fuller heart. Looking forward to Next year.
Joe Ayoub Brandcell consulting Founder
