Tawlé Consultancy

Tawlé Consultancy Tawlé helps legacy retail businesses in MENA rebuild for relevance and profit.

We modernize outdated systems, simplify operations, and design structures that work today so owners can run efficiently, stay competitive, and grow with ease.

28/08/2026

Pamela El Kik didn’t build a company.

She built something just as valuable: a personal brand.

Whether people agree with her or not, she’s managed to stay relevant for years by doing something many public figures avoid… saying exactly what she thinks.

The question is: does controversy build a stronger brand?

Who should we break down next? 👇

27/08/2026

Most bookstores are organized for the staff, not the customer standing in the aisle overwhelmed by thousands of books with zero direction.

That’s usually the first sign of a deeper problem: staff who can point at a shelf but can’t recommend anything, and a business model that ends the second someone buys their book.

Went into one to show what we’d actually change - recommendations over shelving, renting over one-time selling, and a reason to come back that isn’t just needing another book.

What should we optimise next?

26/08/2026

Everyone thinks more inquiries means it’s time to expand.

That’s usually the signal that gets people in trouble.

Busier isn’t the same as ready. If your operations are already stretched, more volume just breaks them faster.

Real test: could you disappear for a week and the business would still run fine? If not, there’s no foundation to expand onto yet.

Growth doesn’t fix a shaky business. It just makes the cracks bigger, faster.

If you’re wondering if you’re at the expansion stage or need help figuring out how to do it, let’s talk - link in bio!

Long drives: good music, good podcasts, and apparently enough time to actually listen to a 6-minute voice note 😂Sharing ...
25/08/2026

Long drives: good music, good podcasts, and apparently enough time to actually listen to a 6-minute voice note 😂

Sharing what I listen to on the road + a few recommendations.

What’s your go-to long-drive listen?

21/08/2026

Toters started as a food delivery app.

But the real business was never just delivery.

It was building the network behind it.

From restaurants to groceries, pharmacies, and logistics, Toters turned one simple problem into a platform used by thousands of businesses and customers across the region.

A Lebanese startup that grew during one of the hardest economic periods and proved that timing, strategy, and ex*****on matter.

Who should we break down next? Drop them in the comments.

20/08/2026

Meeting a client in person raises your odds of closing by 80%.

Screens can’t replicate that kind of chemistry.

People buy from people, not brands.

Stop selling. Start listening. Proof only works once trust already exists.

Rushing to close is usually the first thing a client feels.

Let’s have a chat, I’ll help you figure it out - link is in my bio!

19/08/2026

Parents are the ones paying, but kids are the ones deciding where to go - most arcades market to the wrong person.

The model is usually one visit and done. Play, leave, maybe come back when there’s another birthday to book. No habit, no reason to return outside of that.

Went in to show what we’d change - content built around what actually excites the kid, a subscription instead of a one-off spend, and a reward system built to make people chase something bigger than the ticket price.

What should we optimise next?

After being in business for the last few years, there are lots of lessons that I’ve personally learned from others, and ...
18/08/2026

After being in business for the last few years, there are lots of lessons that I’ve personally learned from others, and things I’ve seen with my clients.

These are my top 7 (+ a bonus one because

14/08/2026

Everyone knows the dresses.

Very few people know the business behind them.

Elie Saab turned a couture atelier in Beirut into a global luxury brand by understanding something most founders miss: your name can become your most valuable asset.

Fashion was only the beginning.

Today, the Elie Saab brand extends into perfumes, interiors, furniture, and luxury real estate proving that the strongest brands aren’t limited to one product.

Who would you like us to break down next? Leave your suggestions below.

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