22/04/2026
A milestone achieved 🤍
I have successfully defended my Doctorate of Business Administration (DBA) at TBS Education TBS Education
My thesis, titled:
“The Influence of Social Marketing Activities on Brand Equity: The Case of the Lebanese Luxury Products Market”
This journey has been both challenging and rewarding, and I am truly grateful for the guidance and support I received throughout.
I would like to extend my sincere appreciation to the jury members:
Dr. Samuel Fosso-Wamba (TBS Education) – Chair
Dr. Sylvain Sénéchal (Université Toulouse 3) – Supervisor
Dr. Annalisa Fraccaro (TBS Education) – First Reader
Dr. Delphine Godefroit-Winkel (TBS Education) – Second Reader
Dr. Stéphane Thion (TBS Education) – Guest Reader
For their valuable feedback, insightful questions and continuous support.
MarketingStrategy