SSK Consultancy

22/04/2026

A milestone achieved 🤍
I have successfully defended my Doctorate of Business Administration (DBA) at TBS Education TBS Education

My thesis, titled:
“The Influence of Social Marketing Activities on Brand Equity: The Case of the Lebanese Luxury Products Market”

This journey has been both challenging and rewarding, and I am truly grateful for the guidance and support I received throughout.

I would like to extend my sincere appreciation to the jury members:

Dr. Samuel Fosso-Wamba (TBS Education) – Chair
Dr. Sylvain Sénéchal (Université Toulouse 3) – Supervisor
Dr. Annalisa Fraccaro (TBS Education) – First Reader
Dr. Delphine Godefroit-Winkel (TBS Education) – Second Reader
Dr. Stéphane Thion (TBS Education) – Guest Reader

For their valuable feedback, insightful questions and continuous support.

MarketingStrategy

22/04/2026

A milestone achieved 🤍
I have successfully defended my Doctorate of Business Administration (DBA) at TBS Education TBS Education

My thesis, titled:
“The Influence of Social Marketing Activities on Brand Equity: The Case of the Lebanese Luxury Products Market”

This journey has been both challenging and rewarding, and I am truly grateful for the guidance and support I received throughout.

I would like to extend my sincere appreciation to the jury members:

Dr. Samuel Fosso-Wamba (TBS Education) – Chair
Dr. Sylvain Sénéchal (Université Toulouse 3) – Supervisor
Dr. Annalisa Fraccaro (TBS Education) – First Reader
Dr. Delphine Godefroit-Winkel (TBS Education) – Second Reader
Dr. Stéphane Thion (TBS Education) – Guest Reader

For their valuable feedback, insightful questions and continuous support.

MarketingStrategy

16/04/2026

Featured on MTV’s Alive "Leadership Section:, discussing the resilience and sustainability of SMEs in Lebanon during times of war and crisis.

In such environments, resilience is no longer a choice,it is a strategic capability. SMEs that survive are those that adapt, rethink their models, and build sustainable systems despite uncertainty.

Proud to contribute to this conversation and to continue supporting businesses in navigating complexity with clarity and purpose.

BusinessStrategy SSKConsultancy

02/04/2026

Keep going, even in tough times.

02/03/2026

When you build with confidence and trust the effort you invest, nothing can shake your vision or direction.

21/02/2026

24/08/2025

25 years of growth in business, marketing, and consultancy. From multinationals to academia, alongside my DBA journey at TBS Paris, NGOs and the founding of . From leading FMCG distribution at KMT to empowering SMEs, advancing women in leadership, and driving CSR and social marketing. Stay tuned to the lessons and insights I shared from my journey of passion and growth in my episode on “وجوه البلد” with

26/06/2025

Empowering Inclusion 💙
Led an impactful training session at Becharat Hayat Center, focused on enhancing social and economic inclusion for people with disabilities.
Grateful for the active participation of family members who are true partners in building confidence, independence & hope.
Becharat Hayat Center is a message of hope, dignity, and empowerment, dedicated to supporting people with special needs through protected workshops, rehabilitation programs and social integration.