16/12/2014
Ds-Max Marketing System
There are five
components of
the dsmax
marketing
system. They are
the five steps, the
eight working
habits, the
impulse factors
and the law of
averages. It is all
door to door.
The five steps:
1. Introduction
2. Short Story
3. Presentation
4. Close
5. Rehash
Basically, When
you introduce
yourself to
someone you
should smile,
make eye contact
and be excited to
meet him or her.
In the short story
you explain why
you are there. In
the presentation
you do your
pitch, in the close
you get the
person to
consent to buy
and in the rehash
phase you
suggest buying
many things to
the person.
Realize that I
could go on a lot
more about this
-- I used to do
many meetings
on each step --
but I just want
people to get the
general idea. This
formula can be
used to sell
anything. Of
course it does
not always go
smoothly. There
are often
questions and
interruptions. But
these five steps
work.
The eight working
habits
1. Have a great
attitude
2. Work your
territory
correctly
3. Be on time
4. Maintain your
attitude
5. Be prepared
6. Know why
there and
what doing
7. Work full
eight hours
8. Take control
Consider a day in
the field like a
work out.
Through out the
8-hour day you
should always be
happy, always
focus on your
goals, always
take control, and
always hit every
business or
residence in your
area. You can
not leave any of
these steps out!
If you are
working a full 8
hours, but are
not maintaining
a positive
attitude -- you
will not make
money and vice
versa. If you skip
doors -- behind
some of those
doors are the
yesâs that could
have been part of
your law of
averages. If you
are on time and
are prepared, but
you do not take
control, the
customers will
walk all over you.
The law of
averages is based
on the number of
people you see,
some will say
yes. Ds-max is
not the type of
organization that
teaches people to
make hard sales.
If some says no
-- they leave --
they donât stay
and twist arms.
So, the rep
should always be
seeing as many
people as
possible in a
given day.
Especially if they
donât sell in the
morning.
Because if they
are really
applying the law
of averages -- it
will catch up with
them in the
afternoon. It is
plain math. If you
usually need to
see 100 doors to
make a sale
statistically those
doors may not
come until the
end of the day.
You need a full 8
hours for the law
of averages to
kick in. If a rep
only works until
one and has not
made a sale yet
and decides to
quit -- he has no
one to blame but
him self. But it is
easy for a rep to
get distracted if
they meet a
nasty customer,
the cops get
called or they
might run out of
territory, or they
might just wind
up shopping!
The impulse
factors should be
used in
conjunction with
the five steps.
They are Fear of
loss where you
pretend that you
only have a few
items left.
Indifference where
you act like you
donât care if they
buy or not, Greed
where you explain
where other
people have
already
purchased and
Sense of Urgency
where you act
like time is
almost up. An
easy way to
remember them
is F.I.G.S.
Now people, I
have said a lot
about Ds-max
and Cydcor. But I
know that this
marketing system
does work. I did
it for four years. I
am attempting to
educate here.
What I mean by
that is that if you
get an area, and
you hustle and
work the whole
time and you
have something
that is cheap, not
too hard to
explain -
someone might
by -- you should
make some
money. This
system works all
over the world in
all languages.
But not everyone
can do it. It is
not for the shy or
those who are
not fit.
Letâs go through
a typical
business to
business day.
You pick out an
area. You hit
every business in
that area --
being sure to hit
every side street
and all the
business that are
in building. You
do not do
callbacks. You do
not leave cards.
This is a buy it
now or not at all
type thing.
Strictly on
impulse. Plus,
reps do not make
that much
commission per
sale to justify
keep going back
for the on the
fence buyer. In a
few weeks
another rep will
come by the
same area (as
long as a
mapping system
is in place. If
there is no
mapping system
there could be a
rep with the
same product in
another hour!)
It is important to
note here that all
transportation in
the field is up to
the rep. The
office will not
cover any
transportation
costs. They tell
reps to write all
the expenses
down and deduct
them at the end
of the year. So if
a guy has a car,
he would be wise
to get gas money
if he is giving
someone a ride.
Or that person
can just pay for
bus fare. You
might make $80
in profit, but you
have to subtract
transportation
costs.
If you hustle and
work the whole
day, you can
make money. You
donât pay
attention to any
negatives like
rude people,
security officers
throwing you out
of buildings or
people almost
about to buy,
perhaps even
filling out a
certificate, and
then changing
their mind. That
is all part of
maintaining your
attitude and
knowing why you
are here and
what you are
doing and
working a full 8
hours and
working your
territory correctly.
How to explain
the magic of the
field to people
that have never
done it? Just
suffice it to say
that people go
through a lot of
interesting
situations. You
will meet the
sweetest people
that will feed you
and offer you a
coke. Or you can
meet the
receptionist with
a power trip that
calls security on
you along with
every other office
in the building.
You could walk in
to a small
business that
smells like w**d
and later on
pitch a church
that just got
done with a
funeral. They
meet the best
and the worst of
people. They get
in weird
conversations
and situations.
Sometimes they
strike it rich.
Sometimes it is
days with out
making a dime.
Ds-max and the
owners try and
make it so that it
is possible for a
rep to earn at
least $100 a day.
If they are
earning more
than that the
stroke should be
adjusted so that
they earn $100. If
they earn less it
should be
similarly
adjusted. They
donât want the
guys too rich or
too poor.
However there
are some serious
flaws. Not a lot
of commission is
paid per sale to a
rep. This means
they must be in a
constant state of
work to make a
buck. Reps can
have days when
they make good
money and days
when they make
little money. Or
they can have
days go by when
they are on a
slump and make
practically
nothing. The high
earning days are
often not enough
to cover this.
