27/08/2021
How SMS Messaging can help Businesses through COVID-19
During these uncertain times, businesses are having to change the way they work in order to adapt and, in some cases, survive. Reliable and instant communication plays a huge role, if not the most significant role!
Every business will be affected in different ways. If you are an IT company or Marketing agency, it is likely that you will be able to continue the business, with your staff working from home. Whereas restaurants and hospitality businesses may have to adapt and offer a delivery service. Or even temporarily close until the world returns to normality. Whatever the circumstances, a business will meet new challenges and the key thing to remember is communication with both your staff and customers.
This is where SMS comes in handy, with almost everyone in Sri Lanka owning a mobile phone with access to a signal and statistics showing it has a 98% open rate, it becomes the perfect communication tool to use across your business.
At SBS we are here to help! I have put together some handy ideas for how you can use SMS within your business to help maintain the normal routines as much as possible as well as being able to prepare for potential changes:
Bulk SMS Campaigns
During COVID-19 Business Continuity plans are key. These need to be tried and tested so in cases of emergency you are able to have a plan in place, which is suited to your business and ensures everyone will remain safe and be informed. Bulk SMS is perfect for this, you are able to send out a text message to hundreds, thousands or even millions of people in a cost and time-effective manner.
Text messages are perfect for updates, with high open rates you can be sure people will be receiving and reading your messages so key things won’t be missed. You can also view delivery reports on sent campaigns, to ensure all contacts are receiving the messages. You are able to easily upload contacts and segment them into different groups as well as having template messages saved on the system. This means when it is required it is all ready to go, making it perfect for business continuity.
