School of Foreign Trade and Export Strategy

31/12/2020

A rather turbulent yet an interesting year comes to an end calling for NEW HOPE. Here's to the new year that we were all looking forward to - 2021! Cheers to putting all positive energy into work and achieving all our goals together with integrity and undivided support! HAPPY NEW YEAR! #2021

17/06/2020

We are always looking out for innovative ways to support Small and Medium Enterprises as they are an important strategic sector in Sri Lanka. We strongly believe SME financing in Sri Lanka, if done properly, can revive our economy to achieve great heights, increase our exports, and contribute to overall GDP.

Share on facebook Share on google Share on twitter Share on linkedin Throughout history, many pandemics have put economies at halt resulting in major crisis’ locally and globally. With loss of life, came also loss of livelihoods. But these were all lessons to be learned in order to always be equip...

16/06/2020

Yet another successful workshop in Kandy district in collaboration with Industrial Development Board Sri Lanka (IDB) and Derana TV, to educate SMEs, MSMEs, and young entrepreneurs.

School of Foreign Trade and Export Strategy is always looking out for innovative ways to encourage SMEs in Sri Lanka to achieve their maximum potential. But to do so, it is important to understand these enterprises, their hurdles, barriers and concerns in entering markets. We always try to understand these entry barriers from their perspective in order to offer better solutions that can cater to this important strategic sector.

24/02/2020

The Print Hub of Asia - Sustainability Through Printing and Packaging .
Strategic Partner - School of Foreign Trade and Export Strategy

2020 Vision: The Print Hub of Asia Sustainability through Printing and PackagingFormulated by: School of Foreign Trade and Export Strategy

03/01/2020

GREETINGS FOR A PROSPEROUS NEW YEAR!
"You've got to do something different. Not only should you think out of the box, you need to dispose of that box altogether. Think about things as differently as possible. Understand that because you are going against conventional wisdom, you should expect to be criticized by those with a vested interest in conventional wisdom, and you should just take it as noise. Don't let it change your mind. Understand that you are going to be called an idiot moments before you are called a genius." -Safra Catz.

18/10/2019

http://softaes.com/2019/10/08/seesaw-group-sg-designlogics-softaes-joining-together-for-an-ambitious-task/

Upul Dassanayaka & Fred Janssen conducting an Export Marketing Planning workshop to 25 different IT/BPO companies in SL October 14, 2019

07/10/2019

Find out more about School of Foreign Trade and Export Strategy by following them on Google

26/09/2019

It was indeed our pleasure to have come to Sampath Bank and conduct a workshop to the senior management :)

Upul Dassanayaka (Director/CEO - SOFTAES) & Dammikka Sriwardhana (Co-Founder SOFTAES) conducting a workshop for the Senior Management Staff of Sampath Bank on "How to Identify & Evaluate a Potential Exporter".

23/09/2019

In celebration of DesignLogics winning the Silver Award for Digital Packaging at Asian Print Awards 2019, here's a little something to show how happy we are.
Congratulations to Dammikka and to the entire team DesignLogics for their achievement! We couldn't be any prouder.
Hearty wishes from SOFTAES :) .

20/09/2019

An exciting reunion with our partners. Always a good time :)

Fred, Dammikka, Dr. Arie & Upul (from the left)

20/09/2019

Sneakpeak to a few captures from an event with IDB.
SOFTAES conducted an interactive session in collaboration with the Industrial Development Board of Ceylon (IDB) in the Gampaha district. We aimed to educate 250 SMEs on How to Discover and Enter Foreign Markets.
Key Participants/Speakers: Upul Dassanayaka (Director/CEO- SOFTAES),
Dammikka Sriwardhana (Director/Co-Founder- SOFTAES),
Nicholas Paul (Singapore Partner -SOFTAES),
Mr. Sarath Bandara (Director -IDB)