Brand Finance Lanka

07/08/2025

Meet Prasad Srimal, Lead Software Engineer at Brand Finance Lanka, who thrives on solving complex technical problems with real-world impact. From sharpening his skills to growing through hands-on innovation, Prasad’s journey is a testament to the kind of opportunities that await at Brand Finance.

Here's what Prasad has to say.

04/08/2025

Ruchi Gunewardene and Dhanushika Shanmuganathan of Brand Finance Lanka explain how Brand Finance calculates the value of a brand. This calculation and methodology is standardised around the world, allowing brands across multiple regions to be compared with ease.

Learn More About the 100 Most Valuable Brands:
https://echelon.lk/introducing-brand-finance-and-sri-lankas-most-valuable-brands/

Methodology Behind the 100 Most Valuable Brands:
https://echelon.lk/brand-valuation-methodology-identifying-sri-lankas-top-100-brands/

01/08/2025

Bank of Ceylon is Sri Lanka’s most valuable brand ranked in 2025 with a brand value of LKR57.4 billion. This reflects the bank’s strong financial performance and strategic agility amid challenging economic conditions. Commercial Bank of Ceylon PLC ranks second with a brand value of LKR46.6 billion, while coming in third is Dialog Axiata with a brand value of LKR35.4 billion.

Sri Lanka 100 2025: https://brandirectory.com/reports/sri-lanka

29/07/2025

Sri Lanka rises to 97th in the Global Soft Power Index 2025, a testament to its growing global appeal and evolving nation brand.

Sri Lanka continues to impress with its rich cultural heritage, ranked 55th globally. Other highlights of Sri Lanka include:
- Climbed 15 places in ‘an appealing lifestyle’
- Improved 33 places for ‘tolerant and inclusive’
- Gained 17 places in ‘acts to protect the environment’
- Maintains its place among the world’s top 80 for ‘a great place to visit’

Despite a two-place dip in the tourism category, Sri Lanka’s standing remains strong supported by its cultural depth, natural beauty, and inclusive values.

As global perception shifts toward sustainability, values, and lifestyle, Sri Lanka continues to show that soft power is built on authenticity, not just influence.

Dive into the full Soft Power Report: https://brandirectory.com/softpower/report

24/06/2025

In terms of Perceptions, Microsoft leads on untapped potential. Brand Finance finds that Microsoft has a positive Gap Value exceeding $5.6 billion, nearly triple the company with the next highest Gap Value, rival tech giant Apple.

Find out more in the Sustainability Perceptions Index 2025: https://brandirectory.com/reports/sustainability-perceptions-index

07/06/2025

Eid al-Adha Mubarak!

03/06/2025

While evocative advertising is often seen as the territory of B2C marketing, data from Brand Finance and System1 shows that emotionally driven ads can be powerful in B2B.

Brand Finance Consultant Maialen Martinez Zabala explains how emotional advertising in B2B helps to build trust, strengthen brands, and drives long-term brand value.

Read the full article here:

This article was originally published in the Brand Finance Global Most Valuable B2B Brands Index 2025

13/05/2025

“Nearly 70% of all assets driving the market valuations of major companies are invisible on financial statements and spreadsheets.”

Brand Finance Valuation Director Annie Brown contributed her expertise on intangible value to a Harvard Business Review article exploring how aligning all components of a business system can create synergistic effects that enhance company value.

Read the full article:

Companies that don’t align the essential elements of their strategy won’t be able to create sufficient value for their firms and their stakeholders to sustain long-term success. Too many leaders, facing heavy pressure to increase the worth of their company, use simplistic “spreadsheet strategi...

29/04/2025

Last week Brand Finance launched the first-ever global ranking of the world’s 50 strongest marathon brands.

The Marathons 50 2025 report offers a data-led look at the world’s strongest marathon brands and their economic and charitable impact.

Key insights include:
- London Marathon Events leads as the world's strongest marathon brand, with New York City Marathon close behind
- The aggregate economic impact of the world’s 50 biggest marathons is an astounding $5.2 billion.
- The combined brand value of the seven Abbott World Marathon Majors reaches $1 billion. New York City Marathon is the most valuable marathon brand.

Brand Finance is launching its inaugural Marathons 50 report, in partnership with Tata Consultancy Services at the LSEG (London Stock Exchange Group).

Read the full report here: https://lnkd.in/dUp2fZaY

25/04/2025

From sweet treats to traditional games, we at Brand Finance Lanka marked the Awurudu Sinhala & Tamil New Year with laughter, unity, and colour!

Here’s to fresh starts and cherished moments together.

Wishing you all a prosperous and joyous new year! ❤️ 🎉

15/04/2025

Wishing you a happy Tamil & Sinhala New Year!

26/03/2025

Starbucks is no longer the most valuable restaurant brand in the world, reports Niamh Carroll in Marketing Week. She outlines why the ubiquitous coffee chain’s brand value is on the decline, according to our 2025 ranking of the world’s most valuable restaurant brands.

Read the full article here - https://www.marketingweek.com/starbucks-mcdonalds-valuable-brand/

McDonald's is the world's most valuable restaurant brand, according to Brand Finance, as previous incumbent Starbucks suffers from "growing misalignment" with customers.