"WAVES" is crafted entirely from genuine Sri Lankan rubber.Rubber is harvested, treated and crafted into comfortable flip-flops using material and processes that meet the highest compliance and leave no trace on the natural world around us. Waves comes from a place that still holds on to a magic that runs in the deep blue water, fresh green leaves and magnificent animal life that roam free; a pla
ce much like paradise; this is the resplendent island of Sri Lanka. A place where you discover murmuring waterfalls, golden beaches dipped in tropical sunlight, lush rain forests, misty blue hills, smiling people and a quiet sense of peace. This sincere inspiration blends in a kind of magic to Waves flip-flops, making them more than just footwear. Shaped capturing the curve of ocean waves, coloured in the memory of indigenous birds and flowers, textured paying tribute to the silky rivers as well as sandy beaches, Waves is crafted by the island’s own people using its very best natural rubber. It is an homage to a small drop of earth that remains true to nature’s sacred beauty; a collection of memorabilia that immortalises a real, living paradise. Devoted to leave no scars on the very nature that inspires us, the substances and the activities used in the making of Waves are selected with utmost care. Therefore, Waves is crafted entirely from genuine Sri Lankan rubber grown in the fertile slopes that run parallel to the rolling hills of the island. This rubber is harvested, treated and crafted into comfortable flip-flops using material and processes that meet the highest compliance and leave no trace on the natural world around us. This has placed Waves among the rare few all-natural rubber flip-flops in the world. With the average flip-flops contributing to a massive component of the plastic waste that goes into landfill and our oceans, Waves takes a stand against contaminating nature's life fluid that nourishes us all. We are moved to protect this magnificent place that inspires us. But, it is not enough to take care in what we do; as a corporation we feel the calling and the immense responsibility to play our part in undoing the harm that humanity has caused on the environment. This is why Waves takes conservation seriously. Every year we partner with existing protection organisations while also initiating new projects that help in minimizing waste and pollutants that go into our oceans. Furthermore, a portion of all our profits go to environmental conservation and ocean fauna protection. Because it's not just about walking the journey, it's about walking it right. Because it's up to us to make a difference. Because it's up to us to save the world. Each season, our designers turn to Sri Lanka’s stunning natural beauty for new inspiration. The grace of blue whales swimming indolent among ocean waves, the delicate loveliness of yellow fading to crisp white in frangipani flowers, dazzling displays of myriad hues as the sun sets behind the deep blue, the richness of the coconut groves that sway lazily in the breeze...Everything, from the enormous magnificence of the Asian elephant, the idealistic life in quaint rural hamlets to the minuscule Ceylon blue sapphire that reflects immaculate beauty, moves us to create Waves. In the making of Waves flip-flops Sri Lanka's essence is captured in even more ways. With our farmers, harvesters, makers, technicians and craftsmen, Waves embraces one of the most beautiful facets of Sri Lanka- her people. Our rubber is sourced from faraway plantations that employ people from local villages. From our smiling farmers who grow rubber with a careful combination of traditional methods and new technology, to harvesters that often come from families who engaged in the craft for a few generations, to our new-age technicians and designers who ensure quality, fantastic aesthetic and comfort, our team brings forward the best of Sri Lanka and her people. Waves in return, takes immense pride in employing them, creating incredible opportunities to many men, women and their families across the island. These are our stories, the immortal moments that move us to create something exceptional, safeguard what is precious and lead the change that we yearn to see in this world. Because Waves is a brand that stands for much more than the purposes of commerce. Sprung from the exaltation of the land we love, Waves is a testament to what we hold sacred, a fulfilling of our sense of love and duty to the island that bred us. This makes Waves a testament to exquisite unfolding of beauty in nature, the humbling splendor of working men and women who are in the service of what they believe to be great and a response to a deeply ingrained call in our very souls that drive us to protect our beginnings. We live in a world where businesses priorities profit and growth. As much as this is necessary for our worldly lives, it is not our belief. Waves was built on a philosophy that yearns for a higher purpose; a calling that is much loftier than what drives everyday human experiences. It revolves around aligning our supreme sense of purpose with our livelihoods to create something exceptional, something that moves others to see the treasure that we see in nature and her work. At the very core of Waves is this philosophy. This is what makes wearing Waves a much bigger experience than slipping on a pair of average flip-flops. Because, when you wear a pair of Waves, you become part of paradise, its incredible landscapes, magnificent history, flora, fauna and people. When you wear a pair of Waves you transport yourself to the memories of a sunlit place by the ocean, in luscious tropical forests and among smiles that warm your heart. When you wear a pair of Waves you take a stand to protect nature’s pristine unfolding and safeguard it for tomorrow. When you wear a pair of Waves you touch the lives of many Sri Lankan farmers, makers to harvesters and help them build their families. When you wear a pair of Waves you make a difference.
