24/07/2026
Change doesn’t stop with the person who switches - it is felt by everyone around them.
According to the latest five country survey by We Are Innovation, families who witnessed a loved one quit smoking using an innovative ni****ne product reported meaningful improvements in life at home. Up to 73% also agreed that these alternatives are significantly safer than cigarette.
We recognise that when adults who move towards smoke-free ni****ne alternatives, the benefits can extend far beyond the individual.
-Free