16/10/2024
"Dress Smart to Work Smart," a special session organized by CH17 Loyalty for the male staff of HNB Finance, featured none other than Mr. Fouzul Hameed,
the Managing Director of the renowned men's wear specialist brand Hameedia. The two-hour one-on-one grooming session focused on the do’s and
don’ts of selecting the right garments for a professional setting. Fouzul, known for his keen eye for fashion, offered candid feedback on the attire choices
made by today's young professionals, particularly regarding their office wear. His insights aimed to enhance both style and confidence in the workplace.
Today's men tend to care less about personal grooming, and it often isn't a priority for them," noted Mr. Fouzul Hameed. He observed a growing disregard
for the appropriate choice of attire for different occasions, a stark contrast to their female counterparts who consistently aim to stay ahead in fashion.
Fouzul's insights highlighted the need for men to pay more attention to their grooming and wardrobe choices, especially in professional settings, where
appearance plays a key role in making a lasting impression
More than 100 participants attended the session, making it a resounding success. Many walked away with gifts in recognition of their active participation,
while Hameedia generously presented all attendees with a 20% discount e-voucher for purchases up to Rs. 7,500, redeemable at any of their showrooms.
Mr. Jumar Preena, CEO of CH17 Loyalty and the strategic loyalty partner for HNB Finance & Leasing, emphasized the importance of loyalty in all aspects
that resonate personally. "We build brands with communities, and it’s the responsibility of the brand and the consumer to respect each other" Jumar remarked,
reinforcing the deep connection between loyalty and lasting brand engagement.
At CH17 Loyalty, we focus on building brands with communities,” Jumar Preena emphasized. “It’s the responsibility of both the brand and its consumers to
respect one another and cultivate a lasting bond for the greater good of both.” This approach highlights the mutual benefit and trust that loyalty programs aim
to foster, creating meaningful connections that go beyond transactions, ensuring long-term success for both the brand and its customers
The CEO & Managing Director Mr. Chaminda Prabath, Deputy CEO Mr. Maduranga Heenkenda and the Senior Management and male staff of HNB Finance
participated.
