Breakthrough Business Intelligence

21/04/2026

Happy Sinhala and Tamil New Year from the Breakthrough family!

Wishing all our clients, partners, and friends a joyful and prosperous New Year. As the Breakthrough family takes time to celebrate the Avurudu festivities, we are also recharging and coming together, ready to drive even greater impact in the year ahead.

08/03/2026

08/03/2026

The 2026 Breakthrough International Women’s Day report reveals an interesting insight.

𝐎𝐧𝐥𝐲 1 𝐢𝐧 12 𝐰𝐨𝐦𝐞𝐧 𝐟𝐞𝐞𝐥 𝐒𝐫𝐢 𝐋𝐚𝐧𝐤𝐚𝐧 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐫𝐞𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐬 𝐰𝐨𝐦𝐞𝐧 𝐯𝐞𝐫𝐲 𝐚𝐜𝐜𝐮𝐫𝐚𝐭𝐞𝐥𝐲 𝐭𝐨𝐝𝐚𝐲.

Yet Sri Lankan women today are balancing more roles than ever before families, homes, income generation, ambitions and financial responsibilities.

𝐒𝐨 𝐰𝐡𝐚𝐭 𝐝𝐨 𝐰𝐨𝐦𝐞𝐧 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐢𝐧 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧?

Based on a study among 342 women across the Western, Central, North Western and Southern provinces, the findings suggest something quite different from what many brands assume.

Women are not asking for louder messages or bigger claims.

They are asking for stories that feel real.

Stories grounded in everyday life, culture, family values and the realities women experience daily.

On this International Women’s Day, perhaps the most important reminder for brands is simple:

𝐓𝐡𝐞 𝐰𝐨𝐦𝐞𝐧, 𝐛𝐫𝐚𝐧𝐝𝐬 𝐭𝐡𝐢𝐧𝐤 𝐭𝐡𝐞𝐲 𝐤𝐧𝐨𝐰 𝐦𝐚𝐲 𝐧𝐨𝐭 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞 𝐭𝐡𝐞 𝐰𝐨𝐦𝐞𝐧 𝐭𝐡𝐞𝐲 𝐚𝐫𝐞 𝐬𝐩𝐞𝐚𝐤𝐢𝐧𝐠 𝐭𝐨.

If you would like to explore what these insights could mean for your brand communication, we would be happy to continue the conversation.

04/03/2026

17 years later, and the team keeps growing.

Across categories, across markets, and across countless projects, one thing has stayed constant - curiosity.

Proud of this team of researchers who keep questioning, exploring and understanding the stories behind the Sri Lankan consumer.

A truly curious bunch.

20/02/2026

We are proud to share that Suresh Jayaweera our Executive Director of Insights has been appointed to the Jury at the Effie Awards Sri Lanka 2026.

This recognition reflects his deep expertise in insights and his continued contribution to raising the standards of effectiveness in marketing and communications.

Congratulations Suresh! A well-deserved achievement! Wishing you a rewarding and inspiring journey as part of the jury panel.

27/01/2026

We’re so proud to see Yashara Abeywickrama from Breakthrough Business Intelligence taking the hot seat at this MRSSL session alongside her peers from Sparkwinn Research and Kantar.

Market Research is often seen as a field for nerds but sessions like this show how it continues to challenge, stretch, and keep even the most short focus, fast thinking Gen Z minds deeply engaged. From real world problem solving to constant learning and reinvention, it is a space that rewards curiosity and sharp thinking.

Wishing Yashara, Bhawangi, and Tharushi the very best for a lively and insightful discussion and we encourage everyone to tune in and hear directly from the next generation shaping our industry.

If you would like to connect or listen in, please reach out to us.

07/10/2025

Completion of corporate etiquette and grooming training.

We’re happy to share that our team has successfully completed the three-phase Grooming and Etiquette Training at Breakthrough!
The sessions were highly interactive, engaging, and insightful, leaving our team with fresh perspectives on professional grooming and workplace etiquette.

A heartfelt thank you to Jayamaha Michella for her invaluable guidance and expertise throughout the programme.

22/08/2025

Elevating Growth with Business Etiquette & Grooming Training

At Breakthrough Business Intelligence, we know soft skills are just as vital as technical expertise. This week, we wrapped up Phase 1 of our Business Etiquette and Grooming programme, designed to strengthen personal presence, confidence, and interpersonal effectiveness.

The session was engaging, insightful, and met with great feedback. We’re excited to carry this momentum into Phase 2, continuing our journey of growth and professionalism.

14/05/2025

Step Into Insight. A World of Big Possibilities Awaits!

We're growing — and so is our need for sharp minds who are passionate about uncovering what drives consumers.

We’re on the lookout for Senior Market Research Project Managers and Analysts to join our dynamic team.

Apply now and be part of something bigger.

11/04/2025

Market Research Society of Sri Lanka appoints new Committee for 2025.
We would like to Congratulate Dilini Jayasuriya, Liyamalie Manayake and Chrishmila George from Breakthrough Business Intelligence on their new appointments and wish them all the very best!

Source : https://www.ft.lk/front-page/Market-Research-Society-of-Sri-Lanka-appoints-new-Committee-for-2025/44-775277