Arts and culture have long been the backbone of each and every nation, in which Lesotho is no exception. It has
brought about extensive impact in the way Basotho perceive themselves, act and live their day to day lives. In as
much as several groups of individuals have tried to celebrate the
rich arts and culture of our country, Basotho still lurk behind in terms of
appreciating these magnificent c
ourses. This is manifest in the
masses of the young and old alike who day in and out wear apparels made of foreign fabrics, design and style and likewise
listen and adhere to foreign music and principles. It is in that regard that it became necessary to try to comprehend the
reasons for the seemingly hesitant Basotho nation to support local arts
and culture, in the process, create awareness about this industry and
ultimately provide them with the kind of arts and culture that best suits
the current times. That is to say, it has come to our attention that the
lack of interest in our nation’s kind of artistic approach is because it
does not conform to modern times, hence we saw it fit that in order to
win back their hearts to their own nation, is to put together a fashion & lifestyle boutique widely attached to the cultural apparel in collaboration with modern style; modernize arts and culture
while not forgetting the ethos that govern Lesotho as nation.
*Objectives*
- Create a platform for locally produced and locally designed apparel and garments to get the necessary exposure.
- Give Lesotho international recognition in terms of fashion and culture.
- Modernize arts and culture while not forgetting the ethos aligned with our nation.
- Facilitate the fulfillment of the poor, disadvantaged and vulnerable
achieve their artistic dreams by providing any kind of support they need based on individual needs.
- Be the best online fashion & lifestyle shopping boutique in the country.
*Method*
We decided to achieve this by creating a fashion & lifestyle Boutique
under the name “Lesotho Dress2Kill
Lifestyle”, scheduled for Online Shopping in the most convenient way.