F BEVERAGES LTD (F BEV) has the exclusive right for the production, promotion, marketing, sale and distribution of all alcoholic and non-alcoholic FashionTV branded beverages on a worldwide basis. Company Overview
Our fashion beverages have been well received in over 53 markets worldwide during the last three years. This is due not only to our brands’ clear and distinctive “Fashion and Luxury” pos
itioning, but above all to their supreme quality and refined taste which are both highly appreciated by the consumers. Our fashion beverages portfolio incorporates the attributes and core values of FashionTV, the largest fashion medium in the world and a name synonymous with fashion, glamour, sophistication, beauty and luxury. FTV reaches over 360 million households worldwide through 3,000 satellites, cable operators, etc., and is also present in more than seven million public venues such as bars, clubs, hotels, airports, fitness studios, beauty salons, fashion stores, etc. Background
Michel Adam, the President and Founder of fashiontv, has been at the center point of developing fashiontv. Born in Poland and raised in Austria, Michel Adam travelled extensively spending years in Brazil and Thailand. Today his name is synonymous with fashiontv which he founded in a self-owned club called “Fashion Bar” in Paris in the mid 1990’s which emerged as a cultural bridge between Thailand, France, Brazil and Austria. Fashiontv is all about fashion, glamour, sophistication, beauty and luxury. The concept of fashiontv parties has been crucial to the on ground presence of the lifestyle portrayed in fashiontv globally. The result of an extended lifetime experience in the glamorous world of special events infused the world of drinks and entertainment with the spirit and values of fashiontv. The idea to develop a range of fashiontv branded beverages that would match the refined taste, pulsating vitality and glittering excitement that surrounds the world of fashiontv and its audiences around the world became a necessity. At the beginning of 2008 Michel Adam was joined by Stavros Stavrou, an industry professional who had many years of experience in finance and in developing and marketing top premium vodkas for a leading global brand. Together they began to explore the possibility of developing a series of alcoholic and non-alcoholic beverages that could carry the same message as fashiontv and compliment the concept and success of fashiontv parties in clubs and bars around the world. They spent a lot of time travelling the world to come up with a sophisticated solution to a new concept for fashionable drinks, which they called “The Essence of Fashion”. Setting as their first goal the launch of vodka that could confidently claim its position at the top of the Super Premium category, while serving as the flagship of the fashion beverages portfolio they began to tackle the challenging task of brand development. Poland, the motherland of Michel Adam, which is also regarded as vodka’s first country of origin, presented itself as the preferred choice for the production of the new brand. After a long search through which they have evaluated a number of distilleries and tasted many recipes, the two men discovered a “boutique” distillery that could satisfy the stringent and high standard specifications set for FASHION VODKA Luxury Collection: access to prime raw materials, cutting edge distillation and bottling technology supported by extensive experience and know-how of top master distiller. In parallel they have searched for a blue-chip bottle manufacturer and suppliers of high quality raw materials to implement their superior product. The bottles were finally chosen from a well-known supplier in France while a Polish leading firm was engaged to decorate the bottles to the point of a work of art. The result was astonishing! FASHION VODKA Luxury Collection was launched in a bottle of superior quality and clarity that complements perfectly the softness, aroma and character of its unique recipe while clearly expresses the vibrant glamour of FashionTV. It was clear from the start that FASHION VODKA Luxury Collection was only the beginning. Michel Adams’ creativity, ambition and extensive traveling around the world, always in search of innovation and beauty, alongside Stavros’s expertise, held the promise of more to come. A whole new range of fashion drinks began to take shape starting with vodka in the Premium segment which was developed and launched in June 2010. FASHION VODKA Party Collection (Premium) is ranking at the top of its category and it is produced from selected fine Polish grains to deliver a noble, special-tasting recipe. The next step was to develop a new range of fashion beverages that would match the refined taste, pulsating vitality and glittering excitement that surrounds the world of FashionTV and its audiences around the world. A team of biochemists, manufacturers and marketing experts, all with years of experience in the field, was engaged with the task to develop an improved formula of the classic energy drink and a new energy drink based on Acai berry with cranberry taste. As a result, the f 88 Fashion Energy Drink and f 18 Fashion Acai Energy Drink developed and launched successfully in 2011. Our f 88 Fashion Energy Drink is based on an improved formula that it has been specially developed to provide an intense sustainable energy boost for those who lead active and vigorous lifestyles. It can be enjoyed by itself or as a mixer from morning to night, at work or pleasure, when partying or relaxing. It contains no artificial colors, flavors or preservatives and it can be enjoyed straight or as a mixer for those with fashionable, sociable and cosmopolitan lifestyle. The name of f 88 was specifically chosen to match the tagline of the brand “Play & Win” because the number “8” stands for “luck” in many parts of the word and especially in Asia. “Play & Win” translates into real life because at every step of everyone’s life, each one “plays or competes” and wants to win; and this is how we promote our f 88 Fashion Energy Drink. Its overall design resembles the aesthetics of fashion beverages portfolio and brings out the glamour, elegance and at the same time the power and confidence necessary to communicate the quality of such an up market brand. The portfolio of non-alcoholic beverages was further expanded with the addition of Fashion Luxury Spring Water from Austrian Alps. FASHION Luxury Spring Water is absolutely fresh, originating from the melting glaciers of the Alps, filtered through various rock formations before arriving pure to the surface at the source and bottled directly without any treatment. Its motto “FOR MODELS AND BILLIONAIRES” positions our water as an offering of the highest quality regardless of the price and projects an image of a confident brand which communicates exclusivity and quality above competition; a brand that guarantees its cosmopolitan consumer an added dimension of prestige. Faithful to our commitment to steadily enhance our portfolio of luxury drinks, Michel Adam, Georges Dimos and Stavros Stavrou spent a lot of time traveling through the Champagne region in France evaluating and tasting a number of champagnes to select the Champagne house that could offer a superior product to clearly express the vibrant glamour of the fashion world. The preferred choice for the FASHION Champagne was the highly appreciated Champagne house of Baron-Fuente, owners of reputable vineyards in the west of the Champagne area since the 17th century. The result is a range of Champagnes of supreme quality which guarantees its consumers an added dimension of prestige; another “Elixir of Fashion”. Today we offer 2 different type of Champagne; a Grande Reserve (3 years of ageing) and a Grand Cru of incomparable taste and quality (5 years of aging). Both Fashion Champagnes were launched officially in March 2013 and already are distributed in many markets. FASHION Prosecco DOC was also launched in March 2013. It’s a lively, sparkling wine from the north area of Italy. Our Prosecco is a varietal wine that is made from Glera grape. It is fresh and easy to enjoy as an aperitif or at a celebration or party. It comes in a distinctive and stylish packaging and its simple, yet modern design, makes it an all-occasion bubbly! It’s for the fashionable, sociable, trendy and cosmopolitan consumer. We have managed to introduce the fashion beverages in many counties worldwide carrying along with each bottle sold the spirit and values of FashionTV. The expansion is an expression of the combined passion and drive of many industry professionals, the FTV family lead by its President and Founder, Mr. Michel Adam, and his collaboration with Stavros Stavrou. We are committed to enhance our portfolio over time offering consumers additional choices when it comes to luxury drinks; what we refer to as “The Essence of Fashion”. Our aim is to (a) provide our distributors with a complete fashion beverages portfolio to help them get more leverage in their markets and (b) to offer our consumers products of the highest quality at fair prices.
