ICU Association

ICU Association International Coaches Union asbl is a non-profit association of coaches and trainers. T. Gallwey, J. Whitmore, and T.
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OUR PURPOSE and OBJECTIVES

Mission: To create a supportive and developmental environment in a variety of fields, from work to family and personal, which is comfortable for everyone and stimulates empathy, self-awareness, conscious leadership, and cooperation. Develop and organize a Comprehensive Training Program:

Our comprehensive training program includes both classical and developmental coac

hing approaches. The program is designed to teach coaching skills and techniques, as well as to develop classical coaching approaches (based on the classical definitions of W. Leonard) and a deep understanding of integral values and developmental approaches. The training also provides opportunities for ongoing professional development and growth, as well as practical business and marketing skills to help coaches build successful coaching practices. Establish a certification process:

To ensure quality and consistency, the association establishes a certification process that recognizes coaches who have completed the training program and demonstrated a level of proficiency in coaching skills and principles, values. The certification is internationally recognized and provides coaches with a competitive advantage in the marketplace. Develop additional training programs:

Trainings for businesses and organizations for soft-skills development: These trainings provide coaching and training services to businesses, organizations, government, education, and professionals in management to enhance their soft skills, such as communication, sales, leadership, management, and emotional intelligence. These trainings help organizations foster a culture of trust, empathy, high-performance, and effective leadership. Trainings for developing Conscious Values based on Personal Development, including Support for Communities in Post-Conflict and Post-Pandemic Times and adaptation of a person to the post-industrial world:

These trainings provide coaching and training services to individuals, organizations, and communities to develop conscious values such as tolerance, compassion, self-awareness, and personal development. These trainings help create a more inclusive, compassionate, and conscious world, where individuals are empowered to think independently, better understand themselves, their mission, and their priorities. The concept of ICU, "I see you", which is equivalent to "I respect you" and "I accept you", will be at the core of these trainings, to promote a culture of respect, acceptance, and inclusion. In addition, these trainings provide support for communities and individuals in post-conflict and post-pandemic times, helping them to heal and rebuild. The training provides practical tools and techniques to help individuals and communities develop resilience, self-awareness, and empathy and work towards a more peaceful and compassionate future. The certification process includes recognition for coaches who have completed these additional trainings and have demonstrated proficiency in the relevant coaching skills and principles. These additional trainings complement the comprehensive training program and provide opportunities for coaches to specialize in specific areas of coaching, and to provide more targeted coaching services to individuals, organizations, and communities. Foster a Culture of Collaboration and Support:

The association fosters a culture of collaboration and support among its members, including mentorship programs, continuing education courses, and peer coaching groups. This will help coaches stay up to date with new developments in the field and enhance their coaching skills. This can be achieved through regular networking events, peer coaching, and knowledge sharing. The association also encourages members to become active participants in creating a community of coaches who are committed to integral values and developmental approaches. Promote Ethical and Professional Coaching Standards and Values:

The association promotes ethical and professional coaching standards and values that are aligned with the International Coach Union Association. The association also develops its own code of ethics and standards of practice. Provide Resources and Tools for Members:

To support its members, the association provides a range of resources and tools, including coaching templates, assessment tools, and coaching frameworks, books, cards, IT apps, etc. These resources are designed to support coaches in their work with clients, promote ongoing professional development, and help coaches build successful coaching practices. Create and Integrate a Coaching Leadership Program:

The association creates a coaching leadership program that positions the association as a leading authority in the coaching industry. This includes publishing articles, conducting research, and hosting webinars or conferences, and other events. By providing valuable insights and information, the association establishes itself as a trusted authority and attracts new members. Engage in Meaningful Outreach and Marketing / Promote the Association:

The association engages in meaningful outreach and marketing efforts that promote the value of coaching and the impact that the association's members can have. This can include social media campaigns, targeted email marketing, and partnerships with organizations that share the association's values and vision, and other events. Empower Local Groups that make up the ICU Association:

To empower the local groups that make up the ICU association and give them autonomy within the ICU's overall framework. The association helps to develop a structure that allows for local flexibility while maintaining a consistent global identity. This structure includes a set of core principles, ethical and professional standards and practices, and values that each branch must adhere to along with opportunities for local customization and innovation. A support system for the local groups is created that provides ongoing support, resources, and tools for success. This includes mentorship programs, ongoing professional development opportunities, and regular networking events to encourage collaboration and knowledge sharing. By following these purposes, the ICU association aims to become a leading voice in the coaching profession and a valuable resource for coaches and clients around the world, making a meaningful impact on individuals, culture, and organizations worldwide.

📢 ICU Masterclass: Using Emotional Intelligence in the Workplace to Motivate Yourself By 🎤 Dr Mike Posey.This session wi...
24/04/2026

📢 ICU Masterclass: Using Emotional Intelligence in the Workplace to Motivate Yourself By 🎤 Dr Mike Posey.

This session will discuss methods and techniques you can use to stay motivated in the workplace during challenging times. The session will rely on practical tips to making the most of your emotional intelligence in being the best you can be in the workplace and helping others to motivate themselves as well.

📅 30 June 2026

🕰 Time Zones
🇺🇸 New York – 09:00
🇬🇧 London – 14:00
🇱🇺 Luxembourg – 15:00
🇵🇱 Warsaw – 15:00
🇺🇦 Kyiv – 16:00
🇮🇱 Israel – 16:00
🇧🇾 Minsk – 16:00
🇷🇺 Moscow – 16:00
🇬🇪 Tbilisi – 17:00
🇰🇿 Kazakhstan – 19:00

⏰ Time conversions were assisted by AI. The official reference time is New York time. Please verify your local time zone.

🔗 Zoom link: Join Zoom Meeting
https://us06web.zoom.us/j/83955385185?pwd=QeswQ2YoGriFgw5zSrcYxr2rWNfLoG.1

Meeting ID: 839 5538 5185
Passcode: 622986

🚀 The Coaching Culture (R)evolution has begun! 🌍We’re happy to announce the official launch of our new Training Program ...
11/12/2025

🚀 The Coaching Culture (R)evolution has begun! 🌍

We’re happy to announce the official launch of our new Training Program — based on the upcoming book “The Coaching Culture Revolution: How Peer Coaching Radically Enhances Organization Success” by Dr. Michael Williams, Dr. Garry McDaniel, and Dziyana Shkot .

This program empowers organizations to move from command-and-control to coach-and-collaborate — creating cultures of continuous learning, engagement, and innovation. 💡

Together, let’s shape the next generation of conscious leadership and peer learning.

5 interesting insights about Coaching Culture:

1️⃣ Coaching Culture turns everyday work into everyday learning.
In high-performing organizations, learning doesn’t happen once a year in a workshop — it happens in real time, through conversations, feedback, and reflection. When employees coach each other, learning becomes continuous, immediate, and directly linked to performance.

2️⃣ Peer coaching builds psychological safety — the foundation of innovation.
People don’t innovate when they’re afraid of mistakes. Coaching culture teaches teams to ask questions, explore ideas, and support one another — creating an environment where creativity, risk-taking, and new thinking can flourish.

3️⃣ Leaders shift from “having all the answers” to “unlocking others’ potential.”
Modern leadership isn’t about directing — it’s about enabling. Coaching leaders develop the skill of asking better questions, listening deeply, and empowering others. This shift multiplies leadership capacity across the organization.

4️⃣ Coaching culture reduces burnout by creating shared responsibility and shared growth.
When everyone coaches, supports, and helps each other grow, the pressure doesn’t sit only on managers. Teams become more resilient, more connected, and more capable of handling complexity together.

5️⃣ Coaching accelerates talent development without increasing budget.
Formal training is important — but expensive and infrequent. Peer coaching is low-cost, high-impact, and scalable. It transforms your existing workforce into a powerful ecosystem of knowledge-sharing and growth.

🚀 Launch Invitation: The Coaching Culture (r)Evolution Training Program — Presentation & Orientation (December 11, 2025)...
10/12/2025

🚀 Launch Invitation: The Coaching Culture (r)Evolution Training Program — Presentation & Orientation (December 11, 2025)

Dear Friends, Colleagues, and ICU Members,

We are delighted to announce the official launch of our new training program, based on the upcoming book by Dr. Michael Williams, Dr. Garry McDaniel, and Dziyana Shkot —
🌍 The Coaching Culture Revolution: How Peer Coaching Radically Enhances Organization Success.

This groundbreaking program explores how teaching employees to coach one another on the job can transform workplaces into dynamic learning environments, driving collaboration, engagement, and innovation across all levels of an organization.

We warmly invite you to join us for the Presentation and Orientation Session — an exclusive introduction for ICU Trainers, ICU Ambassadors, and Corporate Members, designed to help you understand, deliver, and promote this program in your regions.

🗓 Date: December 11, 2025
🕐 Time: 13:00 (Luxembourg / CET)
💻 Format: Online (Zoom link will be shared on the day of the event with all registered participants)
Office: 15 rue Astrid, L-1143, Luxembourg

💡 During this session:

Dr. Garry McDaniel will review the training structure, instructor plan, and methodology, and will present the certification process for Trainers of The Coaching Culture Revolution programs — outlining how participants can become certified facilitators and deliver the training within organizations and institutions.

Dziyana Shkot will introduce The Coaching Culture Revolution as a market-ready product — highlighting strategies and resources for promotion, marketing, and partnership development, especially valuable for ICU Ambassadors and ICU Corporate Members who wish to expand their service portfolios.

Participants will receive instructor slides and participant workbooks, enabling them to start offering the program locally after the orientation.

If you would like to attend, please reply to this email to confirm your participation.
We will send you the training materials in advance so that you can review them before the session.

Thank you for being part of this next chapter in advancing the global coaching culture.
We look forward to connecting with you during the official launch of The Coaching Culture Revolution Training Program — and co-creating a new wave of conscious leadership and learning in organizations worldwide.

With appreciation and excitement,
Dziyana Shkot , Dr. Garry McDaniel & Dr. Michael Williams
International Coaches Union Association (ICU)

🎥 Interview with ICU Master Trainer, co-founder ICU, Psychiatrist & Psychotherapist — Dr Mikhail DzernakovskiTopic: “Coa...
24/11/2025

🎥 Interview with ICU Master Trainer, co-founder ICU, Psychiatrist & Psychotherapist — Dr Mikhail Dzernakovski

Topic: “Coaching, Leadership & the Inner Medicine of the Soul”

💫
What makes a leader whole — and what makes coaching an art of presence?
In this in-depth conversation, Dziyana Shkot, President of the International Coaches Union (ICU), speaks with Dr. Mikhail Dzernakovski — psychiatrist, psychotherapist, and ICU Master Trainer, as well as the founder of coaching institutes in several CIS countries.

Together, we explore how awareness becomes a new form of medicine, why powerful questions can heal no less than words, and how true leadership arises from inner balance and humanity.

🔹 Coaching as “the inner medicine of the soul”
🔹 Psychology of a mature leader
🔹 The difference between therapy and coaching
🔹 Pseudocoaching vs. authenticity on the market
🔹 Coaching in the era of Artificial Intelligence

🧠
This interview is a journey into human depth —
into how science, soul, and awareness can merge to create a new way of living, leading, and helping others grow.

📺 Watch here → https://youtu.be/97VsnCAC9Es?si=6IHM6lQWLsS8_29f

*****
🎬 ICU Interview Series: “Meet the ICU Master Trainers and the World of Coaching” (14 Episodes)

💫 Conscious leadership begins with conscious dialogue.

In this powerful new series, Dziyana Shkot , President of the International Coaches Union (ICU), meets with ICU Master Trainers — 14 internationally recognized experts (80% PhD-level) who train coaches and work with leaders around the world. 🌍

Each episode is more than a conversation about a profession.
It’s an encounter with authentic experience, philosophy, and presence — with people for whom coaching is not a method, but a way of being.

🎤 Episode 1: Interview with Boris Meltser🧩 Topic: “10 Questions about NLP, Coaching, and Consciousness”📺 Watch here → ht...
24/11/2025

🎤 Episode 1: Interview with Boris Meltser
🧩 Topic: “10 Questions about NLP, Coaching, and Consciousness”
📺 Watch here → https://youtu.be/wHGFgv66w3Q

🌿 In this heartfelt dialogue, Boris and Dziyana explore what makes a human being a conscious leader — how NLP techniques connect with the depth of presence, why coaching is not about advice but about awareness, and how human consciousness becomes the main tool of a leader of the future.

💬 Highlights from the interview:
🗣️ “So what is coaching — psychology, motivation, word magic... or maybe a kind of new-age sect?”
🗣️ “How do NLP and coaching complement each other in unlocking human potential?”
🗣️ “Why is the real coach not the one who tells you how to live?” 🙃

✨ You’ll also discover what inner practices help Boris stay centered, authentic, and fully present in his coaching process.

💭 Join the Conscious Dialogue!
Pick one of the questions below and share your perspective in the comments 👇

• What single question can instantly change a person’s perception — or life?
• How can coaching transform organizations, families, or even societies when done with awareness and integrity?
• How would you describe your authentic coaching style?
• In the next decade — in the era of AI and rapid change — what role will human coaching still play?
• If you had one minute to address all leaders, parents, and coaches in the world, what would you say?

🌱 ICU — where coaching becomes a culture of conscious leadership.



*****
🎬 ICU Interview Series: “Meet the ICU Master Trainers and the World of Coaching” (14 Episodes)

💫 Conscious leadership begins with conscious dialogue.

In this powerful new series, Dziyana Shkot , President of the International Coaches Union (ICU), meets with ICU Master Trainers — 14 internationally recognized experts (80% PhD-level) who train coaches and work with leaders around the world. 🌍

Each episode is more than a conversation about a profession.
It’s an encounter with authentic experience, philosophy, and presence — with people for whom coaching is not a method, but a way of being.

🎬 ICU Interview Series: “Meet the ICU Master Trainers and the World of Coaching” (14 Episodes)💫 Conscious leadership beg...
24/11/2025

🎬 ICU Interview Series: “Meet the ICU Master Trainers and the World of Coaching” (14 Episodes)

💫 Conscious leadership begins with conscious dialogue.
In this powerful new series, Dziyana Shkot , President of the International Coaches Union (ICU), meets with ICU Master Trainers — 14 internationally recognized experts (80% PhD-level) who train coaches and work with leaders around the world. 🌍

Each episode is more than a conversation about a profession.
It’s an encounter with authentic experience, philosophy, and presence — with people for whom coaching is not a method, but a way of being.

****
🎥 ICU Interview Series: “Meet the ICU Master Trainers and Coaching”

🌍 Series Vision

This is more than an interview — it’s a journey into the living space of awareness, leadership, and human evolution.
Each episode reveals the story of one of the 14 Master Trainers of the International Coaches Union (ICU) — individuals behind the programs that have already transformed the lives of over 12,000 graduates worldwide.

Through sincere dialogue, we uncover coaching as the art of being — a culture of communication and growth, rather than just a profession.
We show that coaching is not merely a methodology, but a path to awakening consciousness, leadership, empathy, and inner strength in every human being.

💬 “Coaching is not what you do — it’s who you become.”

💎 Project Goals
• To expand awareness of coaching as a professional and transformational approach to personal and leadership development.
• To introduce audiences to the ICU Association, its mission of spreading conscious leadership and coaching culture across Europe and beyond.
• To present the ICU Master Trainers as carriers of unique schools, philosophies, and living wisdom that form the foundation of ICU’s international programs.
• To inspire people to experience coaching as a tool for personal growth, leadership, and cultural transformation within organizations.

⚡️ Value for Viewers
✅ Gain practical insights and tools from the world of coaching
✅ Understand what distinguishes a true coach from a consultant or psychologist
✅ Hear authentic stories, philosophies, and styles of each ICU Master Trainer
✅ Feel the atmosphere of conscious dialogue, presence, and personal growth
✅ Find inspiration for transformation — in life, leadership, and career

✨ ICU is not just an association.
It is a space where coaching becomes a culture of conscious leadership and a way of life.

🎥 Subscribe to the ICU channel to learn more about our Master Trainers, experience inspiring coaching conversations, and discover how consciousness is becoming the new currency of leadership.

🎉 Today we celebrate the birthday of one of the key pillars of our Association.HAPPY BIRTHDAY, Dr.Mikhail Dzernakovski M...
08/11/2025

🎉 Today we celebrate the birthday of one of the key pillars of our Association.

HAPPY BIRTHDAY, Dr.Mikhail Dzernakovski Mikhail Dzernakovski!

From the very beginning, his energy, vision, and dedication helped turn our ideas into reality. 🌿
Because of his unwavering commitment and deep love for coaching, countless lives, families, teams, and organizations have experienced not only breakthrough results — but truly meaningful transformation.

We honor him as our Co-Founder, Board Member, Partner, Master Trainer, Mentor, Father and Friend.
Your presence continues to inspire us and expand the impact of our collective mission. 💫

Wishing you many more years of health, creativity, and positive influence.

Thank you for Being — here, and with us. 🙏✨

🇨🇿✨ A New Era for Coaching in the Czech Republic!We’re proud to announce the launch of ICU Corporate Membership in Pragu...
24/10/2025

🇨🇿✨ A New Era for Coaching in the Czech Republic!

We’re proud to announce the launch of ICU Corporate Membership in Prague and the start of the first Certified Professional Coach course! 🎉

A new generation of conscious leaders and coaches is rising — bringing awareness, compassion, and transformation to organizations and communities across Central Europe. 🌍💫

Congratulations to our ICU Czech Republic members, team and participants on this inspiring milestone!

Let’s continue expanding the global movement of integral and professional coaching together. 🌱

04/09/2025

The University of Luxembourg Incubator empowers emerging entrepreneurs with tools, mentorship, and a growth mindset to launch innovative ventures. But innovation alone is not enough—true impact requires conscious leadership and human-centered coaching.
At the International Coaches Union (ICU), our Leadership & Coaching Programs complement incubation by helping students, founders and teams:
🌱 Align their vision with values
🌱 Build resilient, conscious organizations
🌱 Develop transformational leadership skills that inspire, not just manage
When entrepreneurship meets our coaching, ideas don’t just grow—they evolve into meaningful impact for society.
💬 Imagine a world where every startup is led by a leader who understands themselves, their team, and the ripple effect of their work. That’s the bridge we’re creating between incubation and conscious leadership.

✨ Beautiful day. Beautiful people. ✨Today, Garry Mcdaniel  Dr. Garry McDaniel, Eugenia McDaniel, and Dziyana Shkot , are...
16/08/2025

✨ Beautiful day. Beautiful people. ✨
Today, Garry Mcdaniel Dr. Garry McDaniel, Eugenia McDaniel, and Dziyana Shkot , are visiting the magical Vianden Castle 🏰 in Luxembourg.
History, friendship, and shared vision in a place of beauty and depth. Grateful for the moments, the people, and the journey. 💫

Kind reminder:
ICU Q&A + Networking with Dr. Garry McDaniel & Dziyana Shkot
🗓 18.08.2025 · 🕝 14:30 (Lux time)
📍 ICU Office — 15 rue Astrid, L-1143 Luxembourg · 💻 Online too
DM to receive the Zoom link.

Adresse

International Coaches Union Asbl, 49, Duarrefstrooss, 9964
Huldange
F14059

Téléphone

+352691152555

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