VA Government Rud Pedersen Latvia

24/03/2026

Last week, our Head of Energy, Baiba Logina, had the opportunity to join the high-level expert forum “Latvia’s Strategic Development Planning Architecture: Inclusive Foresight for Purposeful Transformation” at the Parliament of the Republic of Latvia.

💬 The discussion made one thing clear: Latvia’s current strategic development planning system no longer reflects the complexity of today’s reality. In a world shaped by geopolitical uncertainty, broader international challenges, climate pressures, and economic transformation, Latvia’s long-term planning must become more flexible and more future-oriented, especially in light of demographic decline.

Throughout the forum, concept "foresight" emerged as a central, still not widely known in Latvia’s current strategic planning system. It was presented not as prediction, but as a tool for building vision, exploring scenarios, and making long-term planning more inclusive and adaptive.

The discussion also brought forward several uncomfortable but necessary questions:
➡️ What is Latvia’s real strategic advantage?
➡️ How do we move beyond short-term political cycles?
➡️ And how do we create a legitimate framework for long-term choices that society can trust, while also ensuring that strategic direction is meaningfully projected to the local level, where regions play an important role?
From our perspective the biggest risk is not making the wrong forecast. The biggest risk is failing to decide. We hope that the new Latvia 2050 strategy, currently under development, will help address these challenges.

🔗 More information about the forum can be found here: https://bit.ly/4c0VrAK

📸 Photos: Reinis Inkēns / Saeima

11/02/2026

Jaunākajā USG 2026 mērījumā novērojams būtisks pārliecības kritums par Latvijas valdības, Saeimas, pašvaldību un politisko partiju spēju risināt sabiedrībai būtiskus jautājumus.

Latvijas valdības gadījumā – ja 2022. gadā šis rādītājs bija 73%, tad pēdējā mērījumā tas noslīdējis līdz 54%, kas ir zemākais līmenis pēdējo gadu griezumā.

"Pašreizējais pārliecības kritums lielā mērā saistāms ar neattaisnotām sabiedrības gaidām attiecībā uz valdības un Saeimas darbu, kas sabiedrības uztverē ir cieši saistīts. Tas ir skaidrs signāls politiskajai elitei vēlēšanu gadā," norāda Vladlens Kovaļevs, VA Government Rud Pedersen Latvia vadošais partneris.

Ja vēlies saņemt pilno USG 2026 mērījumu savā e-pastā, atsūti mums privātu ziņu.

14/01/2026

Complexity is now a defining feature of Europe’s political, regulatory and reputational environment. In Latvia, we support organisations that need clear, confident guidance across this evolving terrain.

As this landscape continues to evolve, Rud Pedersen continues to evolve to meet the needs of our clients. Our new brand reflects the value we bring to clients today: deep local insight, a coordinated European perspective, and advice grounded in real-world experience.

Our new brand reflects who Rud Pedersen is today: Europe’s foremost strategic public affairs firm, helping organisations protect value, shape outcomes, and drive sustainable growth.

We cut through the complexity to make Europe possible.

05/12/2025

Yesterday evening, Parliament approved the state budget for 2026 and the state budget framework for 2026, 2027, 2028. 💼

The approval of the was accompanied by extensive discussions in the Parliament, which were driven by the approaching parliamentary elections next year.

The budget reflects priorities for the coming years – an additional 700 MEUR has been earmarked for security 🛡️ , support for families with children 🧑‍🧑‍🧒‍🧒 , and education 📚 .

02/12/2025

Last week, our managing partner Vladlens Kovaļevs attended the Rud Pedersen Group Shareholders’ Conference. During the conference, the Group’s shareholders discussed practical approaches to:
🔹 develop and implement an in-house, multi-tool AI suite to support high-quality advisory work;
🔹 strengthen our ability to deliver value to clients across Europe’s key capitals;
🔹 ensure effective knowledge transfer and new business development across the Group.

Together, Rud Pedersen Group is Europe’s leading strategic public affairs groups, with more than 700 consultants, and a clear market leadership position across all three Baltic states.

21/11/2025

10 years of Google in the Baltics 🎉

The VA Government Rud Pedersen Group team was happy to celebrate and connect with our colleagues in person at this special anniversary event, marking a decade of Google in the Baltic states.

It was a festive evening shared with colleagues and partners, including our colleagues from the Rud Pedersen Group, and a great moment to capture the Baltic spirit in one place.

Congratulations to Google, wishing many more productive years in the region!

19/11/2025

Last week, VA Government Rud Pedersen Group had the opportunity to join the Dienas Bizness “Siltumapgāde un energotehnoloģijas 2025” conference.

🇱🇻 As highlighted by the speakers, Latvia has every reason to be proud of its district heating tradition – with strong centralized systems and a growing share of efficient biomass-based solutions. The key challenge ahead, especially in Riga, is finding the right balance between security, competitiveness, and sustainability.

🗣️ Our Head of Energy, Baiba Logina emphasized a key takeaway: we need greater willingness from all stakeholders – including local governments and communities – to move from a consumer mindset to a producer mindset, efficiently using local resources and innovation to improve Latvia’s trade balance.

11/11/2025

🇱🇻✊🏻 Patriotu nedēļai pārņemot Latviju, atminamies dārgo maksu par iespēju dzīvot neatkarīgā un demokrātiskā Latvijā.

Ukraina jau 1356 dienas aizstāv savas tiesības uz neatkarību un mieru, pretojoties Krievijas izvērstajam brutālajam karam. Mums ir jāstāv plecu pie pleca ar Ukrainu, aizstāvot mūsu kopīgās vērtības.

Kā ierasts, arī šomēnes VA Government Rud Pedersen Group un VA Communications Rud Pedersen Group turpina ziedot Ukrainas atbalstam.

Aicinām pievienoties un ziedot caur Stopify – https://stopify.org.ua/

29/10/2025

Yesterday, VA Government Rud Pedersen Group had the pleasure of participating in the Denmark–Latvia Industry Days. 🇱🇻🤝🏻🇩🇰

It was great to meet and discuss defence industry updates and priorities with our partners. Given Rud Pedersen Public Affairs’ Nordic roots, it was excellent to see so many Danish companies coming to Riga.

28/10/2025

Food prices in 🇱🇻 continue to be at the center of economic and political debate. With an annual increase of 6.8%, the issue remains one of the key challenges for households and policymakers.

Over the past year, several initiatives have been launched. The next year will be crucial in determining whether these initiatives lead to real price reductions for consumers.

Read more here👇🏻

27/10/2025

As enters a politically charged pre-election period, discussions on and policy are increasingly shaped by geopolitics and public sentiment. 🌱 ☀️ 🔋

In her new opinion piece, our Head of Energy, Baiba Logina, reflects on the need for maturity and shared responsibility in shaping Latvia’s energy and environmental policy – calling for informed debate, long-term vision, and trust.
She reminds that society has the opportunity to participate in shaping policies from a very early stage in the legislative process – an opportunity that Latvia, despite years of EU membership, could make better use of. 🇱🇻 🇪🇺

👇🏻 Read the full article (in Latvian)

Nu jau droši var apgalvot, ka pirmsvēlēšanu posms Latvijā ir sācies. Ir iezīmējušies pāris premjera amata kandidāti un aptaujās varam sekot līdzi to popularitātei.

21/10/2025

Today the Cabinet of Ministers approved the Action Plan to Reduce Increase in and 2025-2029. 📑 ✅

It is a public health policy planning document designed to improve the Latvia's populations well-being, with the aim to increase healthy life expectancy to 72.8 years, which currently stands at 54.2 years.

The document provides a framework of key public health related policies to be implemented such as improving the quality and labelling of food products, restricting marketing and advertising for unhealthy food products, and evaluating fiscal instruments to promote healthy eating habits and physical activities. 🍎 🥗 🏃🏻‍♀️‍➡️

See more below ⬇️