03/07/2026
đ§Ş Case Study: Cutting CPA by 45% in 30 Days
I recently managed a campaign where the client was struggling with high Cost per Acquisition (CPA).
Hereâs what we did:
Analyzed audience overlap â cut wasted spend
Tested 3 ad creatives â identified top performer
Applied retargeting funnel â boosted conversions
đ Results:
CPA reduced by 45%
CTR increased by 70%
ROAS improved from 2.1 â 4.5
Lesson: The combination of audience refinement + creative testing + funnel strategy can transform performance in weeks.