13/06/2025
“𝐐𝐮𝐚𝐥𝐢𝐭𝐚𝐭𝐢𝐯𝐞 𝐌𝐀𝐑𝐊𝐄𝐓 𝐒𝐄𝐍𝐒𝐈𝐍𝐆 𝐖𝐎𝐑𝐊𝐒𝐇𝐎𝐏
Transform Consumer & Market Visits into Strategic Insights”
𝐄𝐧𝐫𝐨𝐥𝐥 𝐍𝐨𝐰 !
22 seats only.
WorkShop Fees : 350,000 Kyats Only
📅 Date. : 27th July 2025 (SUNDAY)
📍 Location. : WISE College – Executive Learning Hub, Room-304, 3rd Floor,
Novotel Hotel, Pyay Road, Yangon
🎯 Format. : One-Day Intensive | Paid Participation
Why Attend?
Are you in 𝑆𝑎𝑙𝑒𝑠, 𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔, 𝑜𝑟 𝐵𝑟𝑎𝑛𝑑 𝑀𝑎𝑛𝑎𝑔𝑒𝑚𝑒𝑛𝑡 ?
Do you frequently visit wholesale, retail, or consumer environments and want to extract deeper, actionable insights?
This hands-on workshop will equip you with professional qualitative research techniques—empowering you to ask sharper, easier-to-answer questions, capture relevant feedback, and translate your field visits into impactful business strategy.
What You’ll Learn:
The Power of Qualitative Methods: Focus Group Discussions (FGDs), In-Depth Interviews (IDIs), Ethnography and Consumer Immersions.
Effective Market Engagement:
Learn how to observe, interact, and listen actively during market visits to wholesalers, retailers, and consumer homes.
Insight-Driven Thinking:
Systematically analyze and interpret feedback using structured tools to identify key patterns, sentiments, and gaps.
Professional Reporting:
Develop insightful summary reports for internal teams and senior leadership that guide next steps and drive decisions.
Who Should Attend?
Sales Executives & Managers
Marketing Professionals
Brand & Trade Marketing Teams
Field Researchers & Product Managers
Ready to Turn Every Visit into Insight?
Contact Us:
Via Messenger - WISE College – Executive Learning
Contact Number - 09-422317269 (9am to 5pm) Monday Close and
Email - [email protected]
