17/08/2017
This has been felt and identified in the airline industry for over a decade but PSS/GDS are taking too much time to adjust their capabilities (voluntarily or not?)
https://www.aerotime.aero/en/civil/19607-airline-distribution-over-the-next-decade-and-beyond
The coming decade will herald in a tectonic shift in the mechanics of airline distribution, breaking the shackles of outmoded inventory and reservation management and embracing new retailing technologies acting in service of the consumer throughout the journey and ultimately her lifetime.