02/10/2026
It's time to spend 10 minutes being a customer in your own business
When was the last time you shopped as a customer on your website? Or is this the first time?
So have a scroll through your own Instagram page and find a product you would like to buy. You are a customer, so forget that you uploaded this picture and forget everything you know about the item.
Where would you head now, you want to buy this item, back to the bio and click the website link.
Now from the home page you need to find this item, where would it be, what category would it be saved under?
You head for the Stationery section and click for notebooks then look for the exact one.
Have you found it?
Does the page tell you everything you need to know?
You decide that you want to personalise the notebook with some initials, was it easy to add the option?
You continue to head towards purchasing the item (it's ok you won't have to get your credit card out) but you then have a question about picking up the item, you are local after all; instead of delivery.
Can you find the answer to the question without resorting to the knowledge you already have, is it easy to find it at checkout?
Now that your checkout is complete you know what a customer sees when using your website.
Were your questions answered?
Did you find everything you needed?
Was it easy to navigate?
Write down anything that made you stop, search or think. Those are the areas to look at and improve.
Now for an extra gold star head over to your messages and look at the questions your customers are asking you.
Are they the same questions you had while you were a customer on the website?
If so you have found the gaps on your site that your customers see on each visit and you would never have found them unless you were a customer. I think you deserve your notebook as a prize for finding the gaps.
You don't need to redesign your website or make dramatic changes. You just need to take the questions you've found and make the answers easier for your customers to find.
If you have spent 10 minutes being a customer and found some gaps but aren't sure what to do with them, that's something I can help you work through.