Encrea

25/08/2026

A lot went into this one.

In 2024, we brought together multiple experts across strategy, branding, design and destination storytelling to build something we genuinely believed could give Addu a stronger identity on the tourism map.

Addu Tourism — Beyond the Equator.

It wasn’t just a logo. It was a destination brand built around a story, a place, and the ambition to position Addu differently.

Today, the brand might not be very visible in digital marketing — but the work, the thinking and the journey behind it still deserve to be seen.

We’ll be dropping the full case study soon.

For now, here’s a quick look at how Beyond the Equator came to life.

28/07/2026

From a project we’re excited to show more of soon. 🩺

21/07/2026

Papa Sam’s branding is built around bold flavours, familiar comfort, and a personality that’s impossible to miss. Inspired by its promise of being The Father of Good Food, the visual identity was designed to capture the brand’s bold, welcoming, and memorable character.

A look back at a brand that continues to stand out.

13/07/2026

05/07/2026

🫀

01/07/2026

Logo Mark for Kuri Portal. ✨

The symbol brings together the Dhivehi letter ކ, the traditional Voshufilaa, and a sprout into a single, distinctive mark.

Its form reflects the platform’s role in nurturing learning, connecting education through digital innovation, and supporting continuous growth. Drawing from both Maldivian educational heritage and forward-looking technology, the identity creates a mark that is both meaningful and memorable.

Designed for Kuri Portal, the Higher Education Management System (HEMS), launched by the Ministry of Higher Education, Skills and Labour Relations.

23/06/2026

Just another day creating stories worth following. ✨

14/06/2026

There’s a place in the north of the Maldives where the land breathes through its roots.

Kendhikulhudhoo isn’t defined by the open sea the way the rest of our islands are. It’s defined by water that stays — seven living wetlands, the kulhi, holding the island together from the inside. As the nation’s most extensive stretch of mangrove, this is where the kandoo stand in the shallows, where birds nest, where the tide moves slow, and where a community has grown up alongside an ecosystem instead of on top of it.

When we began this journey in 2023, the question wasn’t “how do we make another island look beautiful.” Every island here is already beautiful. The question was: how do we let a place speak in its own voice, inside a brand the whole world already thinks it knows?

So we listened to the wetlands.

Introducing the brand identity for Kendhikulhudhoo — of the Maldives. An identity rooted in greenery instead of just blue, in the quiet ecosystems that sustain a people, and in a story that belongs to this island and no other.

Credits:
Slide 2 -
Slide 5, 7 & 11 -

31/05/2026

We’ve been posting plenty on our studio wall. 😌📌