Through research, one is able to get underlying facts about the issues at hand; and in the end the person or organization is able to make better and well informed decisions. The society today is fast becoming more and more sophisticated, hence the need to be in constant touch with matters on the ground. Projects cannot be implemented nor products or services launched without assessing the current
situation or affirming whether the market will adopt them. Footprints is a research, training and outdoor firm, which was launched in 2009 and aims to be a leading provider of research services. Research
Footprints is engaged in conducting baseline studies, mid term and end term evaluation studies and surveys to monitor progress and assess impact of programmes. These services are provided as a complete package or separate in bits – from questionnaire design through to data analysis and reporting. (a) Market Research
Footprints also conducts Market Research which can help organizations to gather market intelligence regarding consumers’ opinions and the market trends. This can enable clients to gauge consumers’ interest in new products and service offerings. When you trust us to conduct a consumer market research survey, you will be able to know:
customers’ perception of your brand, product or service
the probability of current customers becoming repeat purchasers of your products or services
what your customers think of your competition
As such, you will be able to enhance your relationship with your current customers, increase retention and cultivate sales. The research information can also help you to create suitable marketing and customer service strategies. (b) Health Research
We also conduct multi-disciplinary research into critical health policy and health-care delivery issues. When we do health research for you, you will be able to determine the following:
environmental and behavioral determinants of disease. effectiveness of health-care delivery systems in relation to people’s access to health care. increasing challenges that disease and ill health are placing on our society. We also conduct needs assessment surveys of health care issues. (c) Social Research
Social research attempts to create or validate theories through data collection and data analysis. We collect data, analyze information and formulate a report on our findings. Through social research we discover the Underlying concepts and cause and effect relationships of social issues. We gauge public opinions on a variety of issues such as political as well as religious attitudes. We have been conducting opinion polls for several years for example we conducted 2004 presidential and parliamentary opinion polls country wide. Outdoor
i) Billboard advertising
We offer the billboard advertising space for clients to make their products top-of-mind thereby expanding their market share. Our billboards range from stationary steel billboards to mobile billboards. Currently we have sites available for rent in Blantyre and Lilongwe as follows:
Maselema in Blantyre (12m x 3m) Billboard
Along Masauko Chipembere Highway in Blantyre, Opposite The Polytechnic (12m x 6m) double sided Billboard
Near Bunda Turn Off in Lilongwe, along the M1 Road (9m x 6m double sided billboard)
Other sites can be acquired upon customer request and approval by the relevant authorities (City/Town/District Assemblies). ii) Product/brand activation
Through Road Shows, we are able to activate products or brands across the country, thereby creating and enhancing an already existing market. "There is nothing like understanding how your market feels about what you are offering". Questions we will help answer include:
- Who is considering my brand, who is rejecting it?
- Is my brand high-loyalty; low-conquest or vice verse?
- Have I got my pricing right or am I discounting unnecessarily?
- Which media, which sports are my prime prospects frequenting?
- What else are my customers spending money on and where?
- How are their attitudes and values different from my competitors?
- How do I enhance dealer contribution to brand loyalty?
- What is my brand equity and how do I strengthen it? Communication
We offer complete communication package, from concept development, material production, brand/product activation, to media booking and placement. We have readily available communication experts who will assist you on your communication needs. Training
Customer Care Training
Training of services providers, who normally are the face of the service your organization offers, is good but it can be a waste of resources if frontline staff is not properly monitored and evaluated. Footprints offers Mystery Customer Survey for banks and other similar service providers; and Mystery Motorist Surveys for fuel companies. Based on need assessment, as derived from the mystery survey reports, we provide training for various frontline staff equipping them with the necessary knowledge on how to handle customers; ultimately making them favourable faces of an organization.
