01/07/2026
Most leaders file a book under marketing. That's the first mistake.
A campaign gets spent and forgotten. A brochure looks dated within a year. A book with your name on it gets read, taught, cited, and kept, and it keeps working long after the project that made it is finished.
An expense leaves you with less. An asset leaves you with more, and it compounds. We don't measure a book by copies sold. We measure it by the doors it opens and the institutions that hold onto it.
Own your script.
