HUMAN For Humans. Branding Firm.

Collaterals for  an authentic Mexican taqueria with romantic and folkloric flair in the hear of Roma Norte, Mexico City.
26/05/2026

Collaterals for an authentic Mexican taqueria with romantic and folkloric flair in the hear of Roma Norte, Mexico City.

Our project for  100 sqm from the ground up. The taquería scene in the city has been booming in recent years and with th...
21/05/2026

Our project for 100 sqm from the ground up.
The taquería scene in the city has been booming in recent years and with that, a certain aesthetic took over.
Our project was built as the opposite.
We went back to the foundation: the popular taquería, the one that’s always been there for everyone. Neon signs, retro décor, Rotulos, cumbia in the background, and a table you don’t want to leave. A space that feels like it was never built, like it simply existed. Soil improvement, new foundation, hybrid steel + masonry structure. Four months, tight timeline, clean ex*****on. High traffic, full exposure.
The kitchen leads. Visible from the street, present from every table. Honest materials, built for use and for display. No separation between function and experience.
There’s a familiarity to the space, but it’s held with precision.

Honor to receive an  award for our work for  . 168 custom metal boxes inspired by Mexican Rotulos, hand painted by maste...
14/05/2026

Honor to receive an award for our work for .

168 custom metal boxes inspired by Mexican Rotulos, hand painted by master rotulista created as collectible launch pieces for the brand’s global rebrand.

  Finalist with our project for  in collaboration with .New York see you in May ⚡️🗽🌃
22/04/2026

Finalist with our project for in collaboration with .

New York see you in May ⚡️🗽🌃

Our project for  , a wine collection designed as a modular mural. Each bottle carries a small, deliberate piece of Valle...
27/03/2026

Our project for , a wine collection designed as a modular mural. Each bottle carries a small, deliberate piece of Valle de los Olivos, Chihuahua, told through a contemporary visual language.

The system works across monovarietals and blends. Each monovarietal owns its illustration, its own fragment of the estate.

For the blends, something else happens, each varietal brings its piece to the table, and when combined, they give birth to a new landscape and colorway entirely. The more bottles, the more the story unfolds.​​​​​​​​​​​​​​​​

Now on our portfolio

We were invited by   to design a hospitality experience for the Mexican Grand Prix, a fluid spatial concept where the lo...
28/10/2025

We were invited by to design a hospitality experience for the Mexican Grand Prix, a fluid spatial concept where the lobby, main lounge, and amenities merge into one continuous journey.
A tribute to 10 years of Formula 1’s return to Mexico, and 75 years of the sport’s legacy.
One of the main challenges was to integrate the warmth of Mexican heritage and tradition with the cutting-edge, technological character of Formula 1, exploring how the transition between these two worlds can coexist, both graphically and architecturally, in a visually striking way.

New work for  , where Basque tradition meets California soul 🇪🇸🌴🔥.A bold, playful identity brought to life through a fle...
03/10/2025

New work for , where Basque tradition meets California soul 🇪🇸🌴🔥.
A bold, playful identity brought to life through a flexible world of illustrations and stories.
In collaboration with , now in our portfolio.

Honored to add two more LAD Awards  to the collection this year.Grateful for the recognition and incredibly proud of the...
18/09/2025

Honored to add two more LAD Awards to the collection this year.
Grateful for the recognition and incredibly proud of the work our team is creating. 🏆🇲🇽🇵🇪

Our friends at  invited us to design a launch kit for their global rebrand, one that stays true to the brand DNA: authen...
05/09/2025

Our friends at invited us to design a launch kit for their global rebrand, one that stays true to the brand DNA: authentic, handcrafted, and proudly Mexican.

Inspired by the tradition of rótulos, we crafted a kit reminiscent of an artist’s toolkit and partnered with master rotulista to bring it to life.

The result: 168 fully hand-painted, one-of-a-kind kits, rooted in Mexico’s expressive street art tradition and designed as a complete unboxing experience from start to finish.

Beyond the case, we introduced a new brand signifier and custom illustrations for the Altos universe.

A piece of Mexico, in a bold,vibrant unique kit.
Now in our portfolio.

We redefined the VIP cinema experience for  Platino, setting a new architectural standard for one of the world’s largest...
07/08/2025

We redefined the VIP cinema experience for Platino, setting a new architectural standard for one of the world’s largest cinema chains.

Following a competitive selection process, our studio was awarded the commission to lead this ambitious transformation tasked with envisioning a flagship concept that embodies the next chapter of cinematic luxury for the brand.

Now open in selected locations across Mexico + new openings to follow.

Dirección

La Antigua Torre 5B 330, Bosque Esmeralda
Atizapán De Zaragoza
52937

Horario de Apertura

Lunes 9am - 7pm
Martes 9am - 7pm
Miércoles 9am - 7pm
Jueves 9am - 7pm
Viernes 9am - 5pm

Teléfono

+525591704928

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