12/08/2026
Yes, we use AI. As a boutique marketing agency, we use it to interpret data 📈, study cases, see the bigger picture, and sharpen our strategy. Sometimes to polish text and stay aligned with each client's voice. 🥰
What we don't do is rely on AI for everything, with ZERO human effort behind it. Designing entirely with ChatGPT is lazy 🫠, and both consumers and I are tired of seeing it. Writing everything with AI, and not even bothering to delete the prompt or the generic text before copying and pasting, shows. And it shows that NOBODY cared. 😓
Let's go back to using our brains 🧠, our hearts 💕, and our real voice. Because being human is the new luxury. And knowing how to actually work with AI is the new smart. 😎