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A Thousand Simple Moments began as the concept we created to capture the essence of Xala that became a thread running th...
12/10/2026

A Thousand Simple Moments began as the concept we created to capture the essence of Xala that became a thread running through all of its storytelling.

We then took that idea off the screen and turned it into a book, bringing together photography and writing inspired by the experiences that make Xala what it is, from watching the sun melt into the Pacific to the first bite of a mango picked straight off the tree.

The result is a physical expression of the concept, designed to be experienced slowly, much like XALA | Costalegre, Mexico itself.

Some buildings are designed to disappear into the landscape. El Faro was designed to become part of it.Created by Mexica...
09/10/2026

Some buildings are designed to disappear into the landscape. El Faro was designed to become part of it.

Created by Mexican artist Gonzalo Lebrija for XALA | Costalegre, Mexico, El Faro is a lighthouse, a contemporary sculpture, and an art space overlooking the Pacific. For this shoot, we focused on the relationship between the structure and the land around it, following the lines, light, and natural viewpoints already built into the experience of the place.

Our approach was simple: let the beautiful work of art shine.

There was no shortage of talent at the 2026 LPGA Tour Riviera Maya Open at Mayakoba. And there was also no shortage of g...
09/07/2026

There was no shortage of talent at the 2026 LPGA Tour Riviera Maya Open at Mayakoba. And there was also no shortage of great hats.

Functional? Absolutely. Fashionable? Without question. Together, they added another layer of personality to the tournament that we couldn’t help but notice.

06/07/2026

Every tournament is made up of thousands of moving pieces.

For this series of reels created during the 2026 LPGA Tour Riviera Maya Open at Mayakoba, we shifted our focus from the game itself to everything surrounding it at Mayakoba Golf | El Camaleón. Players, caddies, spectators, wildlife, color, light, and the small interactions that often go unnoticed all became part of the story.

Real-time storytelling is equal parts preparation and instinct.During the 2026 LPGA Tour Riviera Maya Open at Mayakoba, ...
02/07/2026

Real-time storytelling is equal parts preparation and instinct.

During the 2026 LPGA Tour Riviera Maya Open at Mayakoba, we created content that evolved alongside the tournament at Mayakoba Golf | El Camaleón. As Nelly emerged as the player to beat, we leaned into the moment with timely creative, including a playful “MayaKorda Open” nod that reflected the excitement building around her performance.

By the time Nelly lifted the trophy, the story had already been building all week. We simply made sure the content kept pace.

A tournament this visually rich does not need to be forced into one tone.For the 2026 LPGA Tour Riviera Maya Open at May...
17/06/2026

A tournament this visually rich does not need to be forced into one tone.

For the 2026 LPGA Tour Riviera Maya Open at Mayakoba, we followed the energy across Mayakoba Golf | El Camaleón and allowed the content to shift with it.

From cinematic pours and iconic course signage to coatis, spectators, player portraits, and a little pop culture built around Nelly’s championship aura, this post brought together the many ways we translated the tournament into content that felt current, playful, and unmistakably alive.

Some posts were about the score. This one was about the attitude.For the 2026 LPGA Tour Riviera Maya Open at Mayakoba we...
15/06/2026

Some posts were about the score. This one was about the attitude.

For the 2026 LPGA Tour Riviera Maya Open at Mayakoba we created carousels that matched the confidence, pressure, and the diversity of the tournament.

The visuals moved between players, Mayakoba Golf | El Camaleón course details, and moments of focus, while the copy brought a sharper, more playful layer to the story as Nelly worked her way towards the championship title.

During the 2026 LPGA Tour Riviera Maya Open at Mayakoba our team looked for the details that revealed the personality of...
12/06/2026

During the 2026 LPGA Tour Riviera Maya Open at Mayakoba our team looked for the details that revealed the personality of the tournament.

This post focused on the players’ golf bags: the colors, patterns, textures, names, logos, and personal touches that moved across the iconic Mayakoba Golf | El Camaleón course throughout the week.

More than equipment, they were part of the visual story of the event, sharing who the players are both on and off the greens.

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