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Antropomedia ✨ We spark your Eureka moments through strategies inspired by everything that makes us human.

Los datos no compran en tu tienda, no se sientan a comer en tu restaurante, no recomiendan tus servicios ni eligen consumir tu marca en lugar de la marca de tus competidores... ¡las personas somos quienes hacemos eso! Por eso surge Antropomedia como una agencia de investigación que, aunque toma en cuenta variables que desprendemos en la forma de datos digitales, se enfoca en entender el comportamiento colectivo de los humanos desde los aspectos culturales, simbólicos y sociales que se forman en Internet. Los servicios que ofrecemos han ayudado a que nuestros clientes construyan una comunicación comercial que resuena e influye en la toma de decisiones de sus consumidores y, al mismo tiempo, les damos pistas valiosas sobre nuevas formas de rentabilizar sus negocios y hacer crecer el valor de su marca. Somos la primer agencia de antropología digital® aplicada que propone que el entendimiento del consumidor se debe basar en los estudios culturales e interpretativos, no solo en diferentes formas de compilar datos. Si quieres ir más rápido que la velocidad con las que se desarrollan nuevas tecnologías pensadas para Internet, entonces preocúpate por entender al humano que está detrás de ellas.

Pizza Hut has spent sixty-eight years teaching the world to recognize one shape, and in October 2026 it did something un...
15/10/2026

Pizza Hut has spent sixty-eight years teaching the world to recognize one shape, and in October 2026 it did something unusual: it gave it away. Through the nonprofit Little Free Library, the chain, founded in Wichita in 1958, is placing red-roofed book boxes on lawns and corners, free for any neighborhood that applies.

Political scientist Robert Putnam (Bowling Alone, 2000) argued that community thins out when the small places where neighbors trade favors disappear. A book box is one of those places, and Pizza Hut chose to become its roof rather than its sponsor.

That is Contextual Human Intelligence at work: understanding people in their social, cultural, and situational contexts.

Full case at consumertribes.com

Perplexity was founded in San Francisco in 2022, calls itself an answer engine and competes with Google, and for a compa...
14/10/2026

Perplexity was founded in San Francisco in 2022, calls itself an answer engine and competes with Google, and for a company in that position the scarcest asset is not distribution but trust, which, unlike traffic, always has a geography.

Sociologist Ray Oldenburg (The Great Good Place, 1989) gave a name to the places where trust grows among strangers: third places, neutral ground that is neither home nor work, where people arrive without an agenda and conversation is the point, with the café as his central example. That is precisely how Perplexity’s head of Asia, Morita Jun, describes Café Curious, “a space for Perplexity users to share knowledge and curiosity, where more people can experience the joy of exploring with AI.”

Read that sentence as strategy rather than hospitality: a product whose business depends on curiosity built a place where curiosity happens between people before it happens on a screen, and understanding people in the contexts where they actually decide is what we call Contextual Human Intelligence.

Part of our leadership team, together in Zurich. A few days around the same table, building bridges for what’s next. And...
06/10/2026

Part of our leadership team, together in Zurich. A few days around the same table, building bridges for what’s next. And what’s next after next.

Every algorithm has a culture.We are going to Zurich to read it while it is being made.Antropomedia at the Zurich AI Fes...
17/09/2026

Every algorithm has a culture.
We are going to Zurich to read it while it is being made.

Antropomedia at the Zurich AI Festival, September 28 to October 3. Ten short reflections on why this small city matters for all of us. Swipe.

Esta semana, encuentra a Antropomedia en dos eventos clave del sector. Estaremos en VivaTech París junto a Benjamin Perr...
15/06/2026

Esta semana, encuentra a Antropomedia en dos eventos clave del sector.

Estaremos en VivaTech París junto a Benjamin Perregaux-Dielf, del miércoles 17 al sábado 20 de junio, para sumergirte en el universo de la antropología digital y la innovación.

Este jueves 18 de junio también nos encontrarás en EPHJ - The World of High Precision, en el Stand M108 de Microcity - Neuchâtel Innovation, junto a Patrick Pointaire y Fabian Lora.

Te invitamos a visitarnos, platicar y descubrir innovaciones.

Dirección

Avenida Patria 2085. Fraccionamiento Puerta De Hierro
Zapopan
45116

Horario de apertura

Lunes 8:30am - 8pm
Martes 8:30am - 8pm
Miércoles 8:30am - 8pm
Jueves 8:30am - 8pm
Viernes 8:30am - 8pm

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Sea el primero en enterarse: le enviaremos un correo electrónico cuando Antropomedia publique novedades y promociones. Su dirección de correo electrónico no se utilizará para ningún otro fin y puede darse de baja en cualquier momento.

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