02/10/2026
A Mid-Autumn gift box, told through the visual language of Macau. 🥮
For this Mid-Autumn packaging project, we wanted the design to feel festive without falling into the usual festive formula.
So instead of starting with the moon, lanterns or rabbits, we looked closer to home: Macau itself.
The visual system draws from the city’s familiar cultural details, from Portuguese-inspired tile patterns and architectural linework to traditional Chinese window motifs and swallows.
Each element comes from a different part of Macau’s visual identity, brought together through a warm palette of red, gold and ivory.
The result is a gift box that feels unmistakably Mid-Autumn, but unmistakably Macau too.
Designed by EUTOPIA.