Berkshire Media

15/10/2026

Meta is giving AI more control over where ads appear, reducing manual placement options for engagement, leads, app promotion and sales campaigns. Awareness and traffic campaigns still retain these controls for now.

Its updated guidance explains how advertisers can retain some influence, including customising images, videos and text for different placements, adjusting bids through placement value rules, applying account-level exclusions by campaign objective, and managing placements for eligible partnership ads. These options preserve some oversight as Meta moves towards greater automation.

For brands, this is a useful reminder to review the controls still available and consider how placement changes could affect campaign planning.

The revised overview provides options for enabling some level of ongoing control as the company continues to automate its ad display systems. 

08/10/2026

What makes Berkshire Media stand out in social analytics and media monitoring?

Berkshire Media combines AI-powered sentiment and emotion analysis with human verification, experienced analysts and an understanding of local languages and cultural nuances. This expertise helps organisations interpret online conversations and translate findings into practical communication and reputation management strategies.

From identifying potential crises early to tailoring performance metrics around business goals, its approach brings together technology, data integrity and strategic advice. The article explores eight strengths behind Berkshire Media’s services, highlighting the importance of the people interpreting the data alongside the tools they use.

Read the full article to explore all eight reasons.

In this article, we deep-dive into what makes companies such as Berkshire Media truly the best, unique and special – outperforming most of the media monitoring tools or social analytics services in the market today.

05/10/2026

Would you recognise a scam before handing over your money?

From fake investments and impersonation calls to phishing, online shopping fraud and romance scams, fraudsters exploit fear, urgency and trust. AI-generated voices and videos are making these deceptions harder to spot.

Our analysis breaks down common scams in Malaysia, how mule accounts help move stolen funds, and what social media conversations reveal about public frustration over recovering lost money. The article also covers warning signs, practical precautions and where to turn for help.

Read the full article and share it with someone who could use a reminder to pause, check and verify.

Stolen money moves through bank accounts, telephone lines, investment platforms and online marketplaces all at once, the problem sits at the intersection of several very different systems — which is precisely what makes it so difficult to stop.

24/09/2026

What makes something go mainstream today?

YouTube’s new Culture and Trends report finds that audiences still want shared cultural experiences, even as niche communities grow. Digital creators and online communities now help shape mainstream culture alongside traditional entertainment, with 63% of respondents saying they follow the same content or creators as people they know more than they did five years ago.

The report highlights three key ingredients: visibility, participation and shared understanding. Ideas gain broader relevance when audiences discuss them, create related content and build communities around them. For brands, a useful takeaway is to give people opportunities to participate and contribute, helping conversations grow beyond the original post.

Although microtrends and niche communities have expanded online, most people still want to connect with larger shared experiences, the study found.

23/09/2026

Tagged in a post worth sharing? Give it a spot on your Instagram grid.

Instagram now lets users add posts they’re tagged in to their main profile grid through a new “Add to grid” option. These posts will display a tag icon on their thumbnails, making them identifiable as tagged content.

For brands and creators, this could make it easier to showcase customer content and highlight collaborations directly on their profiles. This article positions the update as part of Instagram’s effort to strengthen community interaction as video consumption increasingly dominates the app.

When a user is tagged in a post, they will now be able to display that post on their grid in-stream, facilitating collaborations.

21/09/2026

How transparent are the social media platforms we use every day?

An article in Fulcrum outlines three ways ASEAN could push for greater transparency: giving vetted researchers better access to social media data, publishing country-specific reports on platform operations and content moderation, and disclosing more about advertising, including who funds ads and who they reach.

These measures could help uncover coordinated manipulation, improve understanding of how algorithms shape our feeds, and strengthen online safety. The article argues that ASEAN countries can adapt effective measures to local needs, rather than adopt overseas regulations wholesale.

Amirul Adli discusses how ASEAN can work with social media platforms to improve internet safety through greater transparency.

18/09/2026

Where are Malaysians getting their news?

Social media leads, with 69% of Malaysian respondents using it for news, ahead of news websites (42%) and television (36%), according to the Reuters Institute’s 2026 Digital News Report. WhatsApp, Facebook and TikTok are the most-used platforms for news.

Nearly a third of respondents also access news from influencers and content creators. Meanwhile, overall trust in news has dropped to 30%, highlighting a challenge for those trying to reach and inform audiences.

For brands and organisations, the takeaway is clear - understanding where audiences get their information should go hand in hand with building credibility and earning their trust.

The Reuters Institute said 69% of respondents used social media for news in 2026, compared with 42% for news websites and 36% for television, while print media collapsed to 14%.

15/09/2026

Selamat Hari Malaysia!

14/09/2026

Can social media help you spot a crisis before it escalates?

Growing customer complaints, negative sentiment and recurring service issues can reveal early warning signs. Social listening helps businesses identify these signals, while quality historical data, statistical analysis and expert interpretation help assess the risk of escalation.

From reputational backlash to operational disruptions, our article explores 10 types of crises that social data can help businesses anticipate, and why automated monitoring tools alone aren’t enough. Read the full article to learn more.

The short answer is, yes, social listening or monitoring tools enable you to predict issues or crisis before it happens. However, it requires a deep-dive analytics approach by applying layers of statistical methods such as linear or non-linear polynomial regression and other probabilistic modelling....

08/09/2026

Want to improve your website’s search rankings?

Modern SEO goes beyond keywords. It requires useful, people-first content, strong technical performance, credible links, local relevance and a website experience that turns visitors into customers.

Discover 10 practical SEO tips to strengthen your brand’s visibility, trust and business results across traditional and AI-powered search engines.

Read the full guide:

The challenge today isn’t only how to rank, but how to do so in a search environment shaped by machine learning, AI answer engines, and evolving user behaviour.