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From the first contact until conversion, the customer journey of your competitors can provide a lot of clues for your bu...
30/11/2021

From the first contact until conversion, the customer journey of your competitors can provide a lot of clues for your business. The most common way to find out about this is by playing the “client” role and asking for the information yourself.

For B2C companies, this information is easy to find, while for B2B companies, you will have to do a little more research...
29/11/2021

For B2C companies, this information is easy to find, while for B2B companies, you will have to do a little more research.

Big companies publish their annual or quarterly results, so the information is easily accessible. For smaller companies,...
29/11/2021

Big companies publish their annual or quarterly results, so the information is easily accessible. For smaller companies, you can try to ask for reports on databases such as einforma or asexor.

Besides SWOT, do a deep buyer persona analysis. Your buyer persona represents your ideal customer. It gives a name and f...
28/11/2021

Besides SWOT, do a deep buyer persona analysis. Your buyer persona represents your ideal customer. It gives a name and face to your target market by creating a semi fictional representation of it.

Threats are external negative elements that can potentially affect you. They are the factors that can put your business ...
27/11/2021

Threats are external negative elements that can potentially affect you. They are the factors that can put your business in danger or reduce your market share. Identifying them quickly can help you neutralize them. To find them, pay attention to current changes and market trends. For example, new competitors could present a threat.

Opportunities represent the external factors that are in your favor and that can be used to the company's advantage. You...
26/11/2021

Opportunities represent the external factors that are in your favor and that can be used to the company's advantage. You can find opportunities by researching the current trends and changes within your target market. For example, there can be a legislative change that favors your brand or a product that you sell becoming a trend.

Weaknesses are the internal aspects of the company that are lacking, areas where the company is positioned below its com...
25/11/2021

Weaknesses are the internal aspects of the company that are lacking, areas where the company is positioned below its competitors or which can be improved. To find them, pose questions such as, in which aspects are our competitors better or what things are we least satisfied with? Some examples of weaknesses could be lack of finances or a limited range of products.

Strengths are the positive internal aspects of the company, those that make it stand out from the competition and that m...
25/11/2021

Strengths are the positive internal aspects of the company, those that make it stand out from the competition and that make the team proud. In the strengths we find the key competitive advantage like having a highly qualified team, or being considered the best for X product.

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