Scoopoint

Name: Scoopoint
Address: George Town, 10300, MY
Telephone: +60102284368
Price range: $$

Scoopoint is a branding consultant platform that empowers creativity and entrepreneurship.

With our knowledge in both business & creativity, we can help businesses to look for their solutions in their branding, content, visuals, and marketing. We help businesses to grow and solve problems with branding and consultation services. We also have online webinars, classes & case studies to help entrepreneurs to learn about different foundations and solutions to their businesses.

19/05/2022

💪🏼RISE to the top, UP to the Peak💪🏼 #2

RISE UP Young Entrepreneurs is an event to provide Business Development Opportunities among young entrepreneurs to network and build up business linkage to improve youth entrepreneur’s ecosystem.

We have speaker Mei Tan to share about her successful entrepreneurial journey. Let’s grab this opportunity to learn from her and build up your business network!

Speaker:
🗣: MEI TAN
Executive Director & COO - Asia Green Group
CEO & Founder - Innovatif+
CEO & Founder - Scoopoint

📅 Date: 25th May 2022 (Wednesday)
⏰ Time: 7.30p.m.
📍 Venue: Asia Green Sales Gallery,Persiaran Bayan Indah,11900 Bayan Lepas.
👔👗 Dress code: Business Attire
🗒 Fee:
RM15 for JCIUP Members
RM20 for JCI Members
RM30 for Non Members

Remarks :
🔸Bring your name cards
🔸Light Refreshments are provided.
🔸Event will be conducted in English

✍️ Please register latest by 24th May 2022.

Click here to register:
https://forms.gle/dTJ4rMNaU2KdhbTc7

Any enquiries, please contact:
📞 2022 Local President : Zoey Tang
(016-559 3717‬)
📞 Organising Chairman: Mai Calvin (012-4927297)

09/05/2022

Marketing without branding will never be
a cultural contagion.

Branding without marketing will never be seen.

However when combined effectively, that thing is
explosive! 🔥

The margin between a bad company and a good
company is huge, but the margin between good & great
is tiny.

If you truly want to wear the crown of being one of the
greats, you need a BULLETPROOF branding +
marketing combo.

Without branding, you’ll constantly blame your
marketing company for a lack of ROI.

Without marketing, you’ll constantly pick apart a
potentially world class & iconic brand.

Cakes need eggs.

Lightbulbs need electricity.

The body needs nutrients.

Your branding needs marketing.

Your marketing needs branding.

This is not opinion, this is fact 🙌

02/05/2022

May this festive season fill those who are celebrating with joy and prosperity. Happy Hari Raya Puasa 2022!

01/05/2022

Today is the day to acknowledge and celebrate the amazing efforts of all the workers who have given their sweat and blood in building a better nation, a better family, and a better society.

Let us honor their efforts and salute their hard work.

Warm wishes on Labor Day to you!

25/04/2022

Double tap if you agree that creating a brand identity for a business can be challenging work.

A logo is just one piece of the pie.

Much more goes on behind the scenes of building a strong brand.

To all the designers out there that put out, beautiful designs keep at it!

What’s the hardest thing about creating a brand identity?

22/04/2022

It is our responsibility to hand over Earth in a healthier form to our coming generation. Let us work together to make it a better place. Happy Earth Day!

18/04/2022

Do you know some of the biggest brands in the world are using the same fonts?

We have listed a few examples here, but there are a tremendous amount.

If you’re designing what’s called a logo suite that involves not only a symbol/icon but also accompanied with a word mark you should take selecting your font into serious consideration.

But don’t just take the font at face value, the color it’s applied with, the way it’s dressed up can completely change the impact, feeling & signal.

This could even be as simple as selecting what’s called a weight or even just italicizing for a different impact.

Even the simplest nuances can completely change the feel of a brand.

Let me know your thoughts below.

If you need help with your brand, DM us!

11/04/2022

Rebranding could be a small change, or a substantial one. However the important component, is ensuring a company's memorability.

This is a little known story, of a famous artist Salvador Dali and his friend, the Founder of famous brand Chupa Chups.

The story is said that, over sharing a coffee, founder Enric Bernat was complaining about his company logo.

To help his friend, Salvador spent the proceeding hours sketching ideas and genially come to some great conclusions.

He moved the logo from the side of the product to the top, placed the old wordmark in a sunflower shape - adding an orange color & changing the wordmark to red.

These were simple changes, but ones that dramatically emboldened the companies visual identity.

Injecting fun, uniqueness, and a timeless brand that has stood the test of time.

What makes a logo iconic is varied, but there are famous examples of how a simple shape can be the difference between forgettable & memorable.

Need help with your logo? Dm us - otherwise we hope you enjoyed the content.

04/04/2022

Are you finding your brand messaging is as flat as roadkill?

We are not here to put lipstick on pigs, I’m here to give you the facts & here’s the thing:

Branding does not start with visuals!

“But Scoopoint, I’m on a shoestring budget!?”

Yes but if you want a world class brand you’re going to need to put in a world class effort.

No more slapping lipstick on pigs - “Ya here me!?” 🐖💄

Where do you start? At the core, at the heart & at the stem.

If visuals are the full bloom on a rose, your core are the roots that hold you in the right position in the market.

Follow these steps and you ARE golden.

Can’t be bothered doing it yourself?

No worries, hire our team Scoopoint or send us a DM to discuss more about it.

Sound excessive, but that’s what separates successful startups from scrappy startups.

30/03/2022

Are you struggling to get your brand story, message, focus, value across to your consumers?

Your tagline may need a face lift: these phrases are just as valuable as your logo, company name, color palette & identity.

They’re not reserved for product based businesses or franchises. Anyone can use them, any brand, whether it is big or small.

They’re more than just a few cute words slapped together, they could be the sword tip of your marketing plan.

The first piece of copy someone reads on your website.

The finishing touch on an ecommerce box sitting at your doorstep.

The difference between a great tagline & a terribly one is but a few selective words.

Does your company have a tagline?

Need help with your brand? DM us.

21/03/2022

How many colors does a brand need?

Well that depends, on context, application, communication, and a few other long ambiguous words (but that’s for another post)

In this post, we just wanted to highlight the value of having more than just one primary color for your brand - consider the idea of using multiple palettes (what are the perks?)

Color can assist with many things, marketing capability, a contrast to highlight the most important design asset, and even the touchpoint itself (different situations could use varying colors - but still communicate the one brand.)

How many colors does your brand use?

14/03/2022

Are you feeling a bit like an egg out of the carton when it comes to color? 🤔

We don't blame you, the tricky thing is some of the language is interchangeable. People will use the word Hue when they mean shade, or visa versa.

Our goal today is to simplify things for you with some visuals and quick explanations.

If you are new to branding & colors, I hope this clears the air and allows you to cut through the confusion and get right on with your business.

If you’re developing your new company, brand or identity. Avoid jumping right on the primary colors and take shades, tones, hue’s, warms & cools into some consideration.

If it seems your competitors have done everything, don’t fret - combination palettes are your best friend. Try a combo nobody is using in your market and I promise you’ll stand out.

If you found this helpful, share the love below.

If you’re stuck, DM us questions!

Address

George Town
10300

Telephone

+60102284368

Website

http://www.scoopoint.com/

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