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Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between wh...
03/01/2022

Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce

There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each.
02/01/2022

There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each.

One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.
01/01/2022

One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.

31/12/2021
Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.
30/12/2021

Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.

What separates good content from great content is a willingness to take risks and push the envelope.
29/12/2021

What separates good content from great content is a willingness to take risks and push the envelope.

When it comes to content, the best marketers know that self-promotion is good!
28/12/2021

When it comes to content, the best marketers know that self-promotion is good!

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