17/06/2026
JLG SECURITAS 12 PRINCIPLES OF STRATEGIC BUSINESS WARFARE
IN CONJUNCTION WITH MAAL HIJRAH 1448H / 17 JUNE 2026
Assalamualaikum Warahmatullahi Wabarakatuh and Greetings.
In conjunction with the arrival of the Islamic New Year 1448 Hijrah, I am pleased to officially launch the "12 Principles of Strategic Business Warfare" as a leadership, operational excellence, and organizational culture framework for all personnel of JLG Securitas and JCorp Auxiliary Police.
These principles are inspired by Sun Tzu's Art of War, military leadership experience, industry best practices, and JLG Securitas' aspiration to become Malaysia's leading Integrated Security and Safety Solutions Provider by 2031.
The new year calls upon us to think more strategically, act more professionally, embrace technology, and work together as one strong team.
1. IF YOU CANNOT BEAT THEM, JOIN THEM
Collaboration Over Competition
Build strategic partnerships with clients, industry players, and stakeholders to create sustainable win-win outcomes for all parties.
2. KNOW YOUR CLIENT, KNOW YOUR COMPETITOR
Intelligence Drives Success
Every employee must understand client requirements, industry trends, and competitor capabilities to remain relevant and competitive.
3. WIN WITHOUT FIGHTING
Win Through Professionalism
The greatest victory is achieved when clients choose us because of our reputation, service quality, trustworthiness, and professionalism.
4. SPEED CREATES ADVANTAGE
Be Faster Than the Competition
Respond quickly to client requests, operational challenges, security incidents, and business opportunities.
5. OCCUPY STRATEGIC GROUND FIRST
Secure Strategic Positions
Focus on high-growth sectors such as Healthcare Security, Auxiliary Police Services, Smart Security Technology, Security Training, and Consultancy before competitors do.
6. STRENGTH THROUGH PREPARATION
Training Builds Capability
Continuous learning, competency development, emergency preparedness, and professional training are essential to organizational success.
7. TECHNOLOGY MULTIPLIES FORCE
Work Smarter, Not Harder
Leverage AI CCTV Analytics, Command Centres, Drone Technology, Digital Guard Tour Systems, and other smart security solutions to enhance operational effectiveness.
8. PROTECT YOUR SUPPLY LINES
People Are Our Greatest Asset
Our workforce is our most valuable strategic resource. Employee welfare, career development, retention, and engagement must always remain a priority.
9. ADAPT OR BE DEFEATED
Embrace Change
The security industry is constantly evolving. Every employee must remain agile, innovative, and ready to adapt to new challenges.
10. CONCENTRATE FORCE AT THE DECISIVE POINT
Focus on What Matters Most
Allocate time, effort, and resources to activities that create the greatest impact for our clients and organization.
11. EVERY EMPLOYEE IS AN AMBASSADOR
Represent the Company with Pride
Every action, appearance, communication, and decision reflects the image and reputation of JLG Securitas.
12. NEVER WASTE A CRISIS
Turn Challenges into Opportunities
Every complaint, incident, and challenge presents an opportunity to learn, improve systems, strengthen capabilities, and emerge stronger.
OUR EPIC CULTURE
E – EMPATHETIC
Understanding and caring for our clients, communities, and employees.
P – PROFESSIONAL
Delivering excellence through discipline, integrity, accountability, and commitment.
I – INNOVATIVE
Leveraging technology and continuous improvement to stay ahead of the industry.
C – COLLABORATIVE
Building strong partnerships and working together to achieve sustainable growth.
OUR CALL TO ACTION FOR 1448H
As we embark on this new Hijrah year, let us renew our commitment to excellence, strengthen our integrity, embrace innovation, and serve with pride.
Together, we will build a stronger organization, create greater value for our clients, and achieve our Vision 2031.
THINK STRATEGICALLY
ACT PROFESSIONALLY
INNOVATE CONTINUOUSLY
WIN COLLECTIVELY
"Victory is achieved before the battle begins."
– Sun Tzu
Mej Yusri Latip
Business Unit Director
JLG Securitas Sdn. Bhd.
1 Muharram 1448H / 17 June 2026