22/02/2025
TAM, SAM, and SOM are frameworks used in business and marketing to estimate the potential market size for a product or service.
TAM: Total Available Market. This is the total market demand for a product or service, encompassing a defined market, assuming no limitations on factors such as geography, price or distribution.
SAM: Serviceable Available Market. This is the segment of the TAM that a business can realistically target and serve, taking into account limitations such as geography, pricing and distribution.
SOM: Serviceable Obtainable Market. This is the specific portion of the SAM that a business can realistically capture, based on factors such as the company's marketing and sales capabilities, competition and market saturation.
Credit: Seer Interactive & Hubspot