GFH Marketing

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Good content isn’t about good storytelling. It’s about telling a true story well.
23/10/2021

Good content isn’t about good storytelling. It’s about telling a true story well.

There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each.
23/10/2021

There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each.

One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.
22/10/2021

One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.

Content marketing is the gap between what brands produce and what consumers actually want.
21/10/2021

Content marketing is the gap between what brands produce and what consumers actually want.

Content builds relationships. Relationships are built on trust. Trust drives revenue.
20/10/2021

Content builds relationships. Relationships are built on trust. Trust drives revenue.

Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve t...
19/10/2021

Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.

Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.
18/10/2021

Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.

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