sandmerit - KPI King

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sandmerit - KPI King Like many entrepreneurs, I started my own business with the goal of providing a better life for myself and my family.

▪ Founder & CEO of sandmerit Business Ex*****on System
▪ Established in 2003
▪ Invited Speaker at the Australia-ASEAN Business Forum 2025 (Adelaide)
▪ Consultant to CEOs of more than 50 Public Listed Companies However, as I grew older, I began to wonder what it truly means to live a meaningful life. By chance, I came across a book that greatly influenced my perspective on life and business: [A Way of Life] by Kazuo Inamori, which emphasizes the importance of serving others in order to create a valuable and fulfilling life. Inamori teaches that businesses should be founded with the intention of promoting employee happiness and making a positive contribution to society. Such a life, he believes, is a valuable one because material wealth and fame cannot be taken with us when we leave this world. As a result, I have redefined the mission of my business: To help bosses to achieve peace of mind, and to help employees to achieve happiness. I firmly believe that as long as we take good care of our employees, they will take good care of our customers and our business. Only with such a management philosophy can a business become truly strong. When employees work together towards a common goal, bosses can solve many unnecessary worries, and life becomes more meaningful. I would like to express my gratitude for everyone's trust in our team. On behalf of my team, I would like to thank you for your support. We will do our best to help you to achieve peace of mind and to help your employees achieve happiness. Wilson Ten - Founder

Profile:
👉🏼 Founder & CEO of SandFil International (M) Sdn Bhd, developer of sandmerit Business Strategy KPI Solutions, recognized as the No. 1 KPI software in Malaysia and branded as “The Pioneer of Business Strategy KPI Systems in Southeast Asia.”

👉🏼 Over 22 years of hands-on experience in performance management, strategy ex*****on, and KPI implementation across SMEs, multinational corporations, and public-listed companies in Malaysia, Singapore, Thailand, Vietnam, Cambodia, and the Philippines.

👉🏼 Widely known as the “KPI King” of Malaysia and Southeast Asia, having coached thousands of CEOs, leaders, and employees to build KPI-driven, high-performance cultures.

👉🏼 Certified Performance Management Professional, Certified NLP Coach, and Time Line Therapy Practitioner with practical applications of NLP in business and talent management.

👉🏼 Featured in British Publishing House’s Encyclopaedia of Malaysia Successful People (2nd Edition).

👉🏼 Interviewed by BFM and Capital TV, and invited speaker to the Chinese Chamber of Commerce on performance management.

👉🏼 Member of the HR Committee, Federation of Malaysian Manufacturers (FMM).

👉🏼 Recipient of prestigious awards, including:

👉🏼 Malaysia Digital Status (2024) – MDEC

👉🏼 MPC Productivity Champion Award (2022) – MPC

👉🏼 HR Tech Outlook APAC – Top Performance Management Software

👉🏼 Global 28COE Award (Dubai, 2022)

👉🏼 Malaysia Influential Educator Award (2022)

👉🏼 Asia Pacific International Honesty Award (2025) – APC

👉🏼 Chairman of the Professional Committee (International KPI Standards) under the Asia Pacific Top Excellence Brand Committee (APC), leading international KPI certification programs.

👉🏼 Creator of the sandmerit KPI 123 Methodology (CEO Vision & Strategy, KPI Teambuilding Workshop, KPI Automation System).

👉🏼 Specialist in linking KPIs to fair and transparent reward systems using data-driven formulas tied to company profitability.

👉🏼 Recent achievement: Invited as a VIP speaker at the Australia–ASEAN Business Forum 2025 in Adelaide, sharing insights on how SMEs can use KPI to implement transparent reward systems, align strategy, and drive sustainable growth.

【sandmerit SEA No 1 🏆 Business KPI Ex*****on System】Reduce Costs. Improve Efficiency. Ex*****on Is King. 💪sandmerit KPI ...
13/10/2026

【sandmerit SEA No 1 🏆 Business KPI Ex*****on System】
Reduce Costs. Improve Efficiency. Ex*****on Is King. 💪
sandmerit KPI Workshop: Employees Driving Success Together 🚀

At the sandmerit KPI workshop, employees are brimming with excitement about aligning their work with the company’s vision and strategies. The team actively collaborates to shape the future of the organization.

Together, they:
👉🏼 Brainstorm ideas to improve revenue
👉🏼 Strategize ways to reduce costs
👉🏼 Explore opportunities to increase profits 💰

With their collective insights, employees are now suggesting actionable plans to the CEO, showcasing ownership and passion in achieving the company’s goals. This is what empowerment and alignment look like!



⚠️ Attention ⚠️
‼️ We are the Southeast Asia 1st company that invented KPI Team Building Workshop with a success rate of nearly 100%
👉🏼 We are also the Highest Success Rate KPI System in the region
‼️Please Recognize the brand to Prevent Counterfeiting and as a result of that, Failure to Achieve the Desired Results.

sandmerit KPI Team Building Workshop
Employees are discussing on
how to grow the company to the next milestones
Employees discussing KPI to propose to boss




🔥 Why Would a CEO Invest in Bringing 100 Employees to a 5-Star Hotel for a sandmerit KPI Workshop?Too much money to spen...
12/10/2026

🔥 Why Would a CEO Invest in Bringing 100 Employees to a 5-Star Hotel for a sandmerit KPI Workshop?

Too much money to spend? Or is business simply doing too well?

Neither!

Because this CEO understands one very important principle:

The biggest cost to a company is not employee training. It is having 100 employees working hard every day, but NOT working towards the same company goals!

Imagine a company with 100 employees.

Some work extremely hard but don’t understand the company’s strategic direction.

Some are busy every day but aren’t necessarily producing meaningful business results.

Some focus only on their own departmental KPIs while overlooking the company’s overall performance.

Some believe KPI is simply another management tool to reduce bonuses or deny salary increments.

If 100 employees are moving in 100 different directions, how can the company move forward effectively?

This is why the CEO is willing to invest in bringing the team together at a 5-star hotel for the sandmerit KPI Alignment Workshop!

Because this is NOT just another KPI training session.

We want every employee to understand:

🎯 Where is the company heading?
What is our business strategy, and what are we trying to achieve?

🎯 How does my job contribute to company goals?
How do my daily responsibilities affect productivity, customer satisfaction and profitability?

🎯 Why do we need KPI?
Not to punish employees, but to create clarity, accountability and fair performance measurement.

🎯 What’s in it for me?
How can employees contribute to company success and be fairly recognised and rewarded for their performance?

This is the power of ALIGNMENT and EMPLOYEE BUY-IN!

I have always emphasised:

Just because the CEO has a strategy doesn’t mean employees understand it.

Just because management sets KPIs doesn’t mean employees believe in them.

And just because employees know their KPIs doesn’t mean they are committed to achieving them.

Without alignment, even the best KPI system can become another management exercise that employees resist.

But when 100 employees understand the company’s direction, recognise their responsibilities and believe in the shared goals, something powerful can happen.

🔥 100 employees working individually represent 100 separate efforts.

🔥 100 employees aligned towards ONE common goal become ONE powerful team!

This is also what differentiates sandmerit KPI123 from conventional KPI training.

We don’t simply teach companies how to set KPIs.

We help connect:

Business Strategy → Company Goals → Employee Alignment → SOP → KPI → Reward → Business Results

A workshop at a 5-star hotel may require a significant investment.

But if it helps 100 employees reduce internal conflicts, strengthen teamwork, improve productivity and execute towards the same business objectives, the potential return can far exceed the workshop cost.

The real concern for a CEO should not be how much it costs to train 100 employees.

It should be how much the company is losing when 100 employees are not performing to their full potential!

🙏 Thank you to the management for the trust and to every employee who participated in this meaningful workshop.

Today, we are not simply conducting KPI training.

We are building alignment, ownership, accountability and a stronger ex*****on culture!

🚀 KPI is NOT just an HR Project. KPI is a Business Strategy Ex*****on Project!

Alignment First. Buy-in Matters. Ex*****on Delivers Results.

*****on *****onIsKing

【sandmerit SEA No 1 🏆 Business KPI Ex*****on System】Reduce Costs. Improve Efficiency. Ex*****on Is King. 💪🌅 KL Good morn...
11/10/2026

【sandmerit SEA No 1 🏆 Business KPI Ex*****on System】
Reduce Costs. Improve Efficiency. Ex*****on Is King. 💪
🌅 KL Good morning! Another exciting sandmerit KPI Workshop is about to begin.

After more than two decades working with companies on KPI implementation, one thing has become very clear to me:

A KPI system does not fail because companies don’t have KPIs.
It fails when employees don’t understand them, don’t believe in them, and don’t take ownership of them.

That is why sandmerit KPI 123 is different.

We don’t simply give management a list of KPIs and ask HR to implement them.

Our approach starts from the business strategy.

STEP 1 – CEO 1-to-1
We first understand where the company wants to go, its business challenges, strategy, priorities and the results management wants to achieve.

STEP 2 – KPI Alignment Workshop
And this is where the magic happens.

Instead of management simply saying, “These are your KPIs,” we bring the team together to understand:

WHY these KPIs matter.
HOW their roles contribute to company goals.
WHAT they are accountable for.
HOW their performance will be measured and rewarded.

Because alignment creates understanding.
Understanding creates buy-in.
Buy-in creates ownership.
And ownership drives ex*****on.

STEP 3 – KPI System
Once everyone is aligned, sandmerit digitalises the KPI process — tracking performance, creating visibility and connecting results to recognition and rewards.

This is the difference between having KPIs and building a KPI culture.

A good KPI system should never make employees feel that management is looking for ways to punish them.

It should help employees understand:

“If the company wins, how do I contribute — and how do I win together with the company?”

That is the philosophy behind sandmerit KPI 123.

🎯 Strategy → Alignment → Buy-in → KPI → Ex*****on → Reward → Results

Today, we are not just conducting another KPI workshop.

We are helping another company turn its strategy into ex*****on — by getting its people moving in the same direction.

Let the workshop begin! 🔥

*****on *****onIsKing

11/10/2026

🔥 Get the TOP LINE Right, and the BOTTOM LINE Will Follow!

Steve Jobs once shared a powerful business philosophy:

“If you do the top line right, the bottom line will follow.”

I strongly believe in this principle.

Many business owners spend too much time focusing on the bottom line — cutting costs, reducing expenses, controlling salaries and protecting profit margins.

Of course, profitability is important.

But profit is the RESULT of how well you run your business.

If you have:

✅ The RIGHT Strategy — Knowing where the company is heading and how to compete.

✅ The RIGHT People — Having capable, committed employees in the right positions.

✅ The RIGHT Culture — Building ownership, accountability and a performance-driven mindset.

✅ The RIGHT Products — Delivering real value that customers are willing to pay for.

✅ The RIGHT Marketing — Reaching the right customers with the right value proposition.

✅ The RIGHT Manufacturing — Improving productivity, quality, efficiency and cost control.

✅ The RIGHT Distribution — Delivering the right products to customers, on time and efficiently.

When all these elements are aligned and executed effectively, profitability becomes a natural outcome.

This is also why I always emphasise that KPI is not just about measuring employees.

KPI must connect the company’s strategy, people, processes and ex*****on.

At sandmerit, our philosophy is simple:

Strategy → People → Culture → SOP → KPI → Ex*****on → Business Results

You cannot build a sustainable business by focusing only on cutting costs.

You must build a business that consistently creates value, executes effectively and improves performance.

💡 Don’t just manage your profit. Manage the things that CREATE your profit.

Because ultimately:

Get the fundamentals right. Execute them well. The bottom line will follow. 🚀

*****on *****onIsKing

🇲🇾 MALAYSIA BUDGET 2027 – KEY HIGHLIGHTSImportant Updates for Business Owners, Employers & IndividualsMalaysia's Budget ...
09/10/2026

🇲🇾 MALAYSIA BUDGET 2027 – KEY HIGHLIGHTS
Important Updates for Business Owners, Employers & Individuals

Malaysia's Budget 2027 was announced on 9 October 2026, introducing several tax changes and incentives aimed at reducing financial burdens, supporting SMEs and encouraging business investment.

Here are some key highlights you should know!

💰 1. Personal Income Tax Relief Increased

Individual tax relief increased from RM9,000 to RM12,000 annually.

📉 2. Lower Personal Income Tax Rates

Chargeable income RM70,001–RM100,000: 18%
Chargeable income RM100,001–RM150,000: 24%

🏢 3. Lower Corporate Tax for SMEs

First RM150,000 chargeable income: 15% → 14%
RM150,001–RM600,000: 17% → 16%

🏭 4. Sales Tax Refund for Manufacturers

Eligible manufacturers may receive sales tax refunds on:

Machinery, equipment and spare parts.
Selected raw materials purchased from local suppliers.

🌱 5. Green Technology Incentives

Investment Tax Allowance of up to 100% for qualifying green technology investments.
Incentives extended until 31 December 2030.

💻 6. Expanded Personal Tax Relief

AI subscriptions included under lifestyle relief.
Sports shoes included under sports equipment relief.
Expanded education and family care relief.

🏠 7. First Home Buyers

Full stamp duty exemption for eligible first homes priced up to RM500,000.
Additional stamp duty relief for eligible homes priced up to RM750,000.

📊 BUDGET 2027 AT A GLANCE

💰 Total Allocation: RM459.8 Billion
🏢 Operating Expenditure: RM376.8 Billion
🏗️ Development Expenditure: RM83 Billion
📉 Fiscal Deficit: 3.3%

💡 A Message from sandmerit

As businesses navigate economic uncertainty, improving productivity, controlling costs and strengthening business ex*****on remain essential.

At sandmerit, we believe companies must embrace data-driven management, effective SOPs and measurable KPIs to remain competitive.

📌 Disclaimer: This summary is provided for general information and reference purposes only, based on the Malaysia Budget 2027 announcements. sandmerit does not guarantee the accuracy or completeness of the information and accepts no responsibility for errors, omissions or decisions made based on this summary. Please refer to official government publications and consult qualified professionals for advice.

【sandmerit SEA No 1 🏆 Business KPI Ex*****on System】Reduce Costs. Improve Efficiency. Ex*****on Is King. 💪🏭🔥 When the Ec...
07/10/2026

【sandmerit SEA No 1 🏆 Business KPI Ex*****on System】
Reduce Costs. Improve Efficiency. Ex*****on Is King. 💪
🏭🔥 When the Economy Slows Down, Your Business Ex*****on Must SPEED UP!

During an economic slowdown, many business owners immediately think about one thing:

COST CUTTING!

Freeze hiring. Reduce manpower. Cut expenses. Stop investment.

But before cutting costs, every CEO should ask a more important question:

“How much money is my company losing every day because of poor productivity, inefficient processes and weak ex*****on?”

💸 Employees working overtime, but output is not increasing.

💸 Materials being wasted, but nobody knows the actual cost.

💸 Quality problems causing rejection and rework.

💸 Departments working hard, but not necessarily towards the same company goals.

💸 Customers complaining about late delivery, affecting future business.

These are the hidden costs that silently destroy profitability!

And during an economic slowdown, companies can no longer afford to ignore them.

This is why SOP and KPI become even MORE CRITICAL during difficult times.

✅ SOP — Controls HOW work gets done.

Standardise processes, eliminate unnecessary activities, reduce mistakes and improve operational efficiency.

✅ KPI — Measures WHAT results are achieved.

Track productivity, quality, wastage, manpower costs, delivery performance and profitability.

✅ REWARD — Drives accountability and motivation.

Recognise employees who genuinely contribute to business results, using fair and measurable performance criteria.

At sandmerit, we connect all three into one SOP–KPI–Reward Business Ex*****on System.

Business Strategy → SOP → KPI → Accountability → Reward → Business Results

Because the objective is NOT to make employees work harder.

The objective is to help companies achieve MORE RESULTS with LESS WASTE!

Imagine improving productivity by just 5%, reducing material wastage by 3%, and controlling unnecessary overtime.

What would that mean to your company’s bottom line?

These are improvement opportunities, not guaranteed savings — but they are exactly the opportunities management should be measuring.

🔥 During good times, inefficiency may be hidden by growing sales.

During bad times, inefficiency can destroy your profit.

The companies that emerge stronger from an economic slowdown are often those that take the opportunity to strengthen their processes, improve accountability and build disciplined ex*****on.

Don’t just cut costs. Fix the processes that create unnecessary costs.

Don’t just demand results. Build the SOP and KPI system that makes results measurable and achievable.

🚀 Economic slowdown is not the time to abandon KPI. It is the time to make KPI work harder for your business!

Reduce Costs. Improve Efficiency. Strengthen Ex*****on. Protect Profitability.

*****on *****onIsKing

【sandmerit SEA No 1 🏆 Business KPI Ex*****on System】Reduce Costs. Improve Efficiency. Ex*****on Is King. 💪🎯 Just complet...
06/10/2026

【sandmerit SEA No 1 🏆 Business KPI Ex*****on System】
Reduce Costs. Improve Efficiency. Ex*****on Is King. 💪
🎯 Just completed another sandmerit KPI Team Building & Alignment Workshop!

After more than two decades of implementing KPI, I have learned one very important lesson:

You cannot successfully implement KPI by simply giving employees a set of numbers.

Many KPI projects start like this:

Management decides the KPIs.
HR puts them into a form.
Employees are told, “These are your targets for this year.”

Then management wonders why employees resist KPI, why departments still work in silos, and why ex*****on doesn’t improve.

The missing piece is often ALIGNMENT & BUY-IN.

That is why Team Building & Alignment is an important part of our sandmerit KPI 123 implementation process.

Before asking employees to achieve the KPI, we need them to understand:

Where is the company going?
Why are these goals important?
What challenges are we facing?
How does my department contribute?
What is my role in achieving the company goals?
And when the company succeeds, how do employees succeed together?

Today, we didn’t just play team-building games.

We got employees to discuss, brainstorm, communicate and think about the future of their company together.

Because the purpose of team building is not just to make people happy for one day.

It is to get everyone moving in the same direction.

This is what I always call:

KPI = Kita Punya Impian ❤️

Not just the boss’s dream.

Our dream. Our goals. Our responsibility. Our future.

When employees understand the WHY, KPI becomes less about “management measuring me” and more about:

“What can I contribute to help us win together?”

That is when we start getting real buy-in, ownership and ex*****on.

🔥 Alignment → Buy-in → Ownership → Accountability → Ex*****on → Results

A KPI system measures performance.

But an aligned team creates performance.

That is why, for us, KPI implementation is never just about setting KPIs. It is about aligning the people behind them.

*****on *****onIsKing

【sandmerit SEA No 1 🏆 Business KPI Ex*****on System】Reduce Costs. Improve Efficiency. Ex*****on Is King. 💪🔥 Another exci...
01/10/2026

【sandmerit SEA No 1 🏆 Business KPI Ex*****on System】
Reduce Costs. Improve Efficiency. Ex*****on Is King. 💪
🔥 Another exciting day turning company goals into ACTION!

Today, I’m conducting another SOP & KPI Workshop with our client’s team.

Many companies already have SOPs. Many companies also have KPIs. But the real question is:

Are your SOP and KPI actually helping the company achieve its business goals?

An SOP tells employees HOW to do the job correctly.
A KPI tells them WHAT RESULT must be achieved.

When the two are properly connected, something powerful happens:

Business Goals → SOP → Employee Actions → KPI → Results → Rewards

That is why KPI implementation should never be just an HR exercise or a list of numbers created by management.

During our workshop, we involve the team in the discussion — understanding the company’s direction, identifying what really matters, aligning departmental responsibilities, and agreeing on measurable results.

Because a KPI imposed on employees may create compliance.

But a KPI that employees understand, contribute to and believe in creates ownership.

💡 Alignment before measurement.
Clarity before accountability.
SOP controls the process.
KPI measures the result.

Ultimately, a successful KPI system is not about measuring people.

It is about getting the whole organisation moving in the same direction.

Another meaningful day helping a company turn strategy into ex*****on with sandmerit SOP-KPI-Reward System. 🚀

*****on *****on

🔥 Another exciting morning — starting with a CEO 1-to-1 strategy session!Today, I’m working closely with the CEO of one ...
30/09/2026

🔥 Another exciting morning — starting with a CEO 1-to-1 strategy session!

Today, I’m working closely with the CEO of one of Malaysia’s largest bathroom and kitchenware wholesalers.

Before we talk about KPI, we must first answer a much bigger question:

Where does the company want to go?

A KPI system should never start by simply asking every department to come up with a few numbers.

It must start from the top.

Business Strategy → Company Goals → Department Objectives → SOP → KPI → Reward

During our CEO 1-to-1 session, we align the company’s direction, identify the critical business priorities, review the operational challenges, and then translate them into clear responsibilities, measurable KPIs and executable SOPs.

Because when a company grows bigger, relying on the CEO to personally monitor everything is no longer sustainable.

The organisation needs a system where:

✅ Management knows what results are expected
✅ HODs understand their priorities
✅ Employees know their responsibilities
✅ SOP ensures work is executed consistently
✅ KPI measures whether the SOP is producing results
✅ Rewards recognise the people who contribute

This is why I always say:

KPI is not just an HR project. It is a business strategy ex*****on project.

When everyone is aligned in the same direction, the CEO no longer needs to push every department individually.

Strategy gives the direction.
SOP drives the ex*****on.
KPI measures the results.
Reward motivates the people.

Very excited to begin another sandmerit SOP-KPI-Reward transformation journey! 🚀

*****on *****on

【sandmerit SEA No 1 🏆 Business Ex*****on System】Reduce Costs. Improve Efficiency. Ex*****on Is King. 💪🎯 Just completed a...
29/09/2026

【sandmerit SEA No 1 🏆 Business Ex*****on System】
Reduce Costs. Improve Efficiency. Ex*****on Is King. 💪
🎯 Just completed another sandmerit KPI Team Building & Alignment Workshop!

After more than two decades of implementing KPI, I have learned one very important lesson:

You cannot successfully implement KPI by simply giving employees a set of numbers.

Many KPI projects start like this:

Management decides the KPIs.
HR puts them into a form.
Employees are told, “These are your targets for this year.”

Then management wonders why employees resist KPI, why departments still work in silos, and why ex*****on doesn’t improve.

The missing piece is often ALIGNMENT & BUY-IN.

That is why Team Building & Alignment is an important part of our sandmerit KPI 123 implementation process.

Before asking employees to achieve the KPI, we need them to understand:

Where is the company going?
Why are these goals important?
What challenges are we facing?
How does my department contribute?
What is my role in achieving the company goals?
And when the company succeeds, how do employees succeed together?

Today, we didn’t just play team-building games.

We got employees to discuss, brainstorm, communicate and think about the future of their company together.

Because the purpose of team building is not just to make people happy for one day.

It is to get everyone moving in the same direction.

This is what I always call:

KPI = Kita Punya Impian ❤️

Not just the boss’s dream.

Our dream. Our goals. Our responsibility. Our future.

When employees understand the WHY, KPI becomes less about “management measuring me” and more about:

“What can I contribute to help us win together?”

That is when we start getting real buy-in, ownership and ex*****on.

🔥 Alignment → Buy-in → Ownership → Accountability → Ex*****on → Results

A KPI system measures performance.

But an aligned team creates performance.

That is why, for us, KPI implementation is never just about setting KPIs. It is about aligning the people behind them.

*****on *****onIsKing

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