▪ Founder & CEO of sandmerit Business Ex*****on System
▪ Established in 2003
▪ Invited Speaker at the Australia-ASEAN Business Forum 2025 (Adelaide)
▪ Consultant to CEOs of more than 50 Public Listed Companies However, as I grew older, I began to wonder what it truly means to live a meaningful life. By chance, I came across a book that greatly influenced my perspective on life and business: [A Way
of Life] by Kazuo Inamori, which emphasizes the importance of serving others in order to create a valuable and fulfilling life. Inamori teaches that businesses should be founded with the intention of promoting employee happiness and making a positive contribution to society. Such a life, he believes, is a valuable one because material wealth and fame cannot be taken with us when we leave this world. As a result, I have redefined the mission of my business: To help bosses to achieve peace of mind, and to help employees to achieve happiness. I firmly believe that as long as we take good care of our employees, they will take good care of our customers and our business. Only with such a management philosophy can a business become truly strong. When employees work together towards a common goal, bosses can solve many unnecessary worries, and life becomes more meaningful. I would like to express my gratitude for everyone's trust in our team. On behalf of my team, I would like to thank you for your support. We will do our best to help you to achieve peace of mind and to help your employees achieve happiness. Wilson Ten - Founder
Profile:
👉🏼 Founder & CEO of SandFil International (M) Sdn Bhd, developer of sandmerit Business Strategy KPI Solutions, recognized as the No. 1 KPI software in Malaysia and branded as “The Pioneer of Business Strategy KPI Systems in Southeast Asia.”
👉🏼 Over 22 years of hands-on experience in performance management, strategy ex*****on, and KPI implementation across SMEs, multinational corporations, and public-listed companies in Malaysia, Singapore, Thailand, Vietnam, Cambodia, and the Philippines.
👉🏼 Widely known as the “KPI King” of Malaysia and Southeast Asia, having coached thousands of CEOs, leaders, and employees to build KPI-driven, high-performance cultures.
👉🏼 Certified Performance Management Professional, Certified NLP Coach, and Time Line Therapy Practitioner with practical applications of NLP in business and talent management.
👉🏼 Featured in British Publishing House’s Encyclopaedia of Malaysia Successful People (2nd Edition).
👉🏼 Interviewed by BFM and Capital TV, and invited speaker to the Chinese Chamber of Commerce on performance management.
👉🏼 Member of the HR Committee, Federation of Malaysian Manufacturers (FMM).
👉🏼 Recipient of prestigious awards, including:
👉🏼 Malaysia Digital Status (2024) – MDEC
👉🏼 MPC Productivity Champion Award (2022) – MPC
👉🏼 HR Tech Outlook APAC – Top Performance Management Software
👉🏼 Global 28COE Award (Dubai, 2022)
👉🏼 Malaysia Influential Educator Award (2022)
👉🏼 Asia Pacific International Honesty Award (2025) – APC
👉🏼 Chairman of the Professional Committee (International KPI Standards) under the Asia Pacific Top Excellence Brand Committee (APC), leading international KPI certification programs.
👉🏼 Creator of the sandmerit KPI 123 Methodology (CEO Vision & Strategy, KPI Teambuilding Workshop, KPI Automation System).
👉🏼 Specialist in linking KPIs to fair and transparent reward systems using data-driven formulas tied to company profitability.
👉🏼 Recent achievement: Invited as a VIP speaker at the Australia–ASEAN Business Forum 2025 in Adelaide, sharing insights on how SMEs can use KPI to implement transparent reward systems, align strategy, and drive sustainable growth.