30/04/2025
Pharma founders, this is how you can become an Icon in the pharma world.
The zero-cost method to promote yourself and your business.
My first foray into this marketing method was in February 2024. Then there was a hiatus of one year before my second. And last week I did my third.
It's being a guest on a podcast.
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It's ๐๐ฒ๐ฟ๐ผ ๐ฐ๐ผ๐๐ as the podcast host does all the work. You just need to prepare yourself.
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๐๐ผ๐ ๐ถ๐ป๐๐ฒ๐๐๐บ๐ฒ๐ป๐ ๐ผ๐ณ ๐๐ถ๐บ๐ฒ compared to writing posts, articles, and newsletters.
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๐๐'๐ ๐ณ๐๐ป.
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Huge reach, so you and your business get wide publicity. Better than PR and ads. 55% of business leaders listen to podcasts ๐ฒ๐๐ฒ๐ฟ๐ ๐ฑ๐ฎ๐.
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You ๐ฏ๐๐ถ๐น๐ฑ ๐ธ๐ป๐ผ๐, ๐น๐ถ๐ธ๐ฒ ๐ฎ๐ป๐ฑ ๐๐ฟ๐๐๐ with listeners who are your potential investors, customers, and partners.
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You get ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐๐ผ ๐ฟ๐ฒ๐ฝ๐๐ฟ๐ฝ๐ผ๐๐ฒ. No more writer's block.
The problem with podcasts is that you need to find the right podcast related to your field or industry.
I just found a podcast directory with > 2,500 podcasters. Huge time saver. It's not a PDF doc but a searchable online platform.
Good news is it's free and you can access it here