ADA Global

19/06/2026

Last week in Sri Lanka, we gathered key leaders in BFSI, Telecommunications, Healthcare and Government, as well as Meta and ADA.

“The challenge that stood out was how industry leaders are making customer engagement simpler and faster through better conversations to drive business growth at scale,” said Sanjini Munaweera, Regional Head of Customer Engagement Solutions, South Asia.

This perspective set the tone for a broader discussion on how enterprises are redefining engagement through agentic, intelligent customer journeys powered by Conversational AI.

The impact of scaling AI-powered conversations is already visible across business outcomes:
- Higher customer lifetime value (CLTV) through more relevant, always-on engagement across the lifecycle
- Lower acquisition costs (CAC) by reducing friction across discovery, conversion, and onboarding journeys
- Improved service efficiency and resolution outcomes through contextual, real-time customer support

The competitive advantage is shifting from managing multiple channels to designing intelligent conversations that directly influence revenue, efficiency, and retention outcomes.

For enterprises ready to move beyond experimentation and turn Conversational AI into scalable business impact, our experts are ready to continue the conversation:
https://bit.ly/3SOP7oH

16/06/2026

Customer conversations are becoming one of the biggest untapped revenue drivers for enterprises.

Conversational AI is evolving beyond chatbots into agentic, intelligent customer journeys; moving from experimentation to measurable impact across the customer lifecycle.

In the past few days, we've been fortunate to speak to a lot of Indonesian enterprises during our round tables, and some key insights stand out:

The enterprises are already turning AI-powered conversations into business outcomes and creative competitive advantage through it:
- 2x uplift in customer lifetime value (CLTV) through rich messaging across multiple use cases

- 1.5x reduction in customer acquisition cost (CAC) when messaging extends beyond sales and marketing

- 50% improvement in customer support outcomes through richer conversational experiences

For enterprises ready to move beyond experimentation and drive real business growth with Conversational AI, our experts are ready to have that conversation with you: https://bit.ly/4bIyyAK

12/06/2026

APAC consists of different markets, consumer cultures, and regulations. For Chinese enterprises moving into the region, the challenge is ex*****on on the ground.

ADA will be at Conversations Shenzhen on June 16; sharing how we've helped Chinese brands execute Business Messaging and Conversational AI across APAC.

250M+ AI conversations. 3B+ authentications.

Visit us at Booth 1, Level 3 or connect ahead of the event below:
https://bit.ly/4eAUzUI

21/05/2026

“The enterprises making the strongest progress are the ones that invested early in getting their data foundation right,” said Pradeep Saluja.

That was one of the strongest themes across Snowflake’s Data for Breakfast events in Bangalore, Mumbai, Manila, and Bangkok.

Across conversations with enterprise leaders, most organizations have already invested in technology. The bigger gap is what sits underneath; siloed data, legacy dependencies, and governance challenges that slow AI adoption and business impact.

As Snowflake’s leading partner, ADA helps enterprises bridge that gap through connected data foundations, embedded governance, and AI operationalization designed to deliver measurable outcomes at scale.

Speak to our experts today to bridge the gap between platform investment and AI-driven business outcomes: https://bit.ly/4bIyyAK

14/05/2026

“From Telco to Financial Services, QSR to Property, Conversational AI has crossed into Agentic, and every industry in that room has programmes driving toward real impact.

The journey length may differ, but one thing doesn’t change: it’s all about the consumer. The companies seeing results are the ones staying hyper-focused on the customer journey and solving one critical moment well with AI,” said Hubert Marchand, Head of Growth, Customer Engagement Solutions.

That set the tone for our latest In-Thread Executive Roundtable, where enterprise leaders came together to explore how Conversational AI is evolving from a support layer into a business growth driver.

Thanks to all those who attended!

07/05/2026

M1's mobile pre-order journey is now a Meta global case study!

When M1 wanted to simplify its phone pre-order process, they moved the journey into WhatsApp: one guided conversational flow, no redirects, no drop-off.

The results:
- 55% increase in sales
- 60% reduction in customer time spent

ADA designed and deployed the end-to-end experience as Meta's largest business messaging partner in APAC.

This is what it looks like when a telco bets on conversations!

The Singaporean digital network operator transformed its approach to mobile phone preorders by combining marketing messages on WhatsApp and WhatsApp Flows to create a seamless conversational journey. The new strategy increased sales by 55% and reduced customer time spent by more than 60% compared to...

21/04/2026

See how leading enterprises across APAC turn everyday customer conversations into measurable business growth with Conversational AI.

Book your strategy session: https://bit.ly/4eF82Lw

21/04/2026

See how leading enterprises across APAC turn everyday customer conversations into measurable business growth with Conversational AI.

Book your strategy session, link in bio!

BusinessMessaging

21/04/2026

How do you detect fraud when it operates as a connected network rather than isolated incidents?

We sat down with Ranjit Kokardekar, our Head of Delivery, Personalization Solutions, to unpack how ADA’s Data and AI work reshaped fraud prevention for a client in India.

“At scale, fraud stops being transactional. It becomes a networked system that requires connected intelligence to detect,” said Ranjit.

Fraud prevention today depends on connected intelligence. ADA builds fraud analytics platforms that unify fragmented financial and behavioural data into real-time intelligence, enabling a single, connected view of risk across systems.

This improves the speed and precision of detection, decisioning, and response at scale:
- 100 illegal apps shut down
- 200,000 individuals protected
- $100M in fraudulent transactions identified

Looking to strengthen fraud prevention at scale for your enterprise? Speak to ADA experts today: https://bit.ly/4bIyyAK

15/04/2026

"The real shift is from controlling the channel to becoming part of the customer journey. Growth comes from engaging customers where they are, not where we want them to be,” said Ritesh Singh, CEO of Smart Axiata, during our panel at MWC Barcelona 2026.​
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For telcos, it's about meeting customers in real time, on channels where they are already active and making decisions.​
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Conversational AI enables that by turning intent into action and connecting conversations directly into core systems.​
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ADA brings this together, enabling telcos to scale engagement, personalize interactions, and drive measurable outcomes across the entire customer lifecycle.​
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Watch the full panel on YouTube: https://www.youtube.com/watch?v=VKouUk3FdNQ&t=1192s
Speak to our experts: https://bit.ly/4bIyyAK​
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