ADA Global

21/05/2026

“The enterprises making the strongest progress are the ones that invested early in getting their data foundation right,” said Pradeep Saluja.

That was one of the strongest themes across Snowflake’s Data for Breakfast events in Bangalore, Mumbai, Manila, and Bangkok.

Across conversations with enterprise leaders, most organizations have already invested in technology. The bigger gap is what sits underneath; siloed data, legacy dependencies, and governance challenges that slow AI adoption and business impact.

As Snowflake’s leading partner, ADA helps enterprises bridge that gap through connected data foundations, embedded governance, and AI operationalization designed to deliver measurable outcomes at scale.

Speak to our experts today to bridge the gap between platform investment and AI-driven business outcomes: https://bit.ly/4bIyyAK

14/05/2026

“From Telco to Financial Services, QSR to Property, Conversational AI has crossed into Agentic, and every industry in that room has programmes driving toward real impact.

The journey length may differ, but one thing doesn’t change: it’s all about the consumer. The companies seeing results are the ones staying hyper-focused on the customer journey and solving one critical moment well with AI,” said Hubert Marchand, Head of Growth, Customer Engagement Solutions.

That set the tone for our latest In-Thread Executive Roundtable, where enterprise leaders came together to explore how Conversational AI is evolving from a support layer into a business growth driver.

Thanks to all those who attended!

07/05/2026

M1's mobile pre-order journey is now a Meta global case study!

When M1 wanted to simplify its phone pre-order process, they moved the journey into WhatsApp: one guided conversational flow, no redirects, no drop-off.

The results:
- 55% increase in sales
- 60% reduction in customer time spent

ADA designed and deployed the end-to-end experience as Meta's largest business messaging partner in APAC.

This is what it looks like when a telco bets on conversations!

The Singaporean digital network operator transformed its approach to mobile phone preorders by combining marketing messages on WhatsApp and WhatsApp Flows to create a seamless conversational journey. The new strategy increased sales by 55% and reduced customer time spent by more than 60% compared to...

21/04/2026

See how leading enterprises across APAC turn everyday customer conversations into measurable business growth with Conversational AI.

Book your strategy session: https://bit.ly/4eF82Lw

21/04/2026

See how leading enterprises across APAC turn everyday customer conversations into measurable business growth with Conversational AI.

Book your strategy session, link in bio!

BusinessMessaging

21/04/2026

How do you detect fraud when it operates as a connected network rather than isolated incidents?

We sat down with Ranjit Kokardekar, our Head of Delivery, Personalization Solutions, to unpack how ADA’s Data and AI work reshaped fraud prevention for a client in India.

“At scale, fraud stops being transactional. It becomes a networked system that requires connected intelligence to detect,” said Ranjit.

Fraud prevention today depends on connected intelligence. ADA builds fraud analytics platforms that unify fragmented financial and behavioural data into real-time intelligence, enabling a single, connected view of risk across systems.

This improves the speed and precision of detection, decisioning, and response at scale:
- 100 illegal apps shut down
- 200,000 individuals protected
- $100M in fraudulent transactions identified

Looking to strengthen fraud prevention at scale for your enterprise? Speak to ADA experts today: https://bit.ly/4bIyyAK

15/04/2026

"The real shift is from controlling the channel to becoming part of the customer journey. Growth comes from engaging customers where they are, not where we want them to be,” said Ritesh Singh, CEO of Smart Axiata, during our panel at MWC Barcelona 2026.​
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For telcos, it's about meeting customers in real time, on channels where they are already active and making decisions.​
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Conversational AI enables that by turning intent into action and connecting conversations directly into core systems.​
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ADA brings this together, enabling telcos to scale engagement, personalize interactions, and drive measurable outcomes across the entire customer lifecycle.​
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Watch the full panel on YouTube: https://www.youtube.com/watch?v=VKouUk3FdNQ&t=1192s
Speak to our experts: https://bit.ly/4bIyyAK​
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07/04/2026

“While scripted journeys assume behavior, Conversational AI reveals real customer intent, but only when AI, data, and telco systems come together, which is why we orchestrate AI with CRM and BSS/OSS to enable real-time ex*****on,” reflected our CEO, Srinivas Gattamneni, during our panel at MWC Barcelona 2026, exploring how Conversational AI is driving growth for Telcos.​

ADA connects AI with customer data and core systems to enable automated fulfillment, targeted upsell, and seamless customer journeys.​

This is where measurable impact happens for Telcos: higher ARPU, better conversion, and stronger customer lifetime value.​
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Watch the full panel on YouTube or speak to our experts, link in bio!

07/04/2026

"While scripted journeys assume behavior, Conversational AI reveals real customer intent, but only when AI, data, and telco systems come together, which is why we orchestrate AI with CRM and BSS/OSS to enable real-time ex*****on," reflected our CEO, Srinivas Gattamneni, during our panel at MWC Barcelona 2026, exploring how Conversational AI is driving growth for Telcos.​

ADA connects AI with customer data and core systems to enable automated fulfillment, targeted upsell, and seamless customer journeys.​

This is where measurable impact happens for Telcos: higher ARPU, better conversion, and stronger customer lifetime value.​
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Watch the full panel on YouTube: https://www.youtube.com/watch?v=VKouUk3FdNQ
Speak to our experts: https://bit.ly/4bIyyAK​

01/04/2026

"Messaging is where the customer journey starts now", said Paul Kim, VP Mobile Partnerships APAC at Meta, during our panel at MWC Barcelona.​
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For telcos, platforms like WhatsApp are where customer intent is captured in real time and then easily converted into action.​
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Conversational AI connects that intent directly into BSS/OSS and core systems, enabling automated fulfillment, smarter upsell, and consistent customer experiences at scale.​
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The result is a measurable shift in performance: higher ARPU, improved retention, increased conversion rates, and stronger customer lifetime value, driven by every conversation.​
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Watch the full panel on YouTube: https://lnkd.in/gWF_xDJ4
Speak to our experts: https://bit.ly/4bIyyAK