Winning a GLOBAL BRAND AWARD will not just raise your profile, but also give you a winning edge over your competitors in your industry…
INTRODUCTION
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors.
ABOUT GLOBAL BRAND AWARD
GLOBAL BRAND AWARD is the world's premier business award. They were created in 2006 to honour and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide.
GLOBAL BRAND AWARD is only presented to the very top brands that are household names, globally and in their home countries. The motive behind organizing this gigantic activity is to inspire the business and corporate community of the national or region about the significance of global phenomena of brand empowerment.
THE ORGANIZER
GLOBAL BRAND AWARD was initiated by ASIA ENTREPRENEUR ALLIANCE WORLDWIDE (AEAW), an international not-for-profit business organization which consists of members from Malaysia, Singapore, Thailand, Brunei, China, Hong Kong, Taiwan, Korea, Vietnam, Indonesia, Japan, India, Australia, USA and Africa. The organization brings together rapidly growing businesses and its up-and-coming CEOs from the Asia Pacific region.
Since its inception, AEAW remains one of the foremost champions of pro-enterprise in the region. As a leading international business association, this league of Asian entrepreneurs seeks global collaboration and mutual understanding to maximize opportunities regionally and globally. Today, we continue to work closely with both the public and the private sectors to ensure that businesses can operate in a conducive and fair environment. At AEAW, we reinforce our position as the business association for entrepreneurs, by entrepreneurs.
NOMINATION
Nominations are accepted for different countries and regions from companies throughout the year across a wide range of categories. Participating organizations may submit entries to multiple categories. Each entry should provide evidence and data to support the criteria listed below, and outline the achievements specific to each of the award criteria.
AWARD TIERS:
GLOBAL BRAND AWARD 环球卓越品牌大奖
~ The recognition of the world’s best brand
This Award will go to the organization that best demonstrates a growth strategy that has achieved outstanding levels of sales, profit and market share improvement by means which include international expansion, new products and services introduction, new market creation, the development or expansion of product and service ranges. This Award is designed to showcase best brands to global consumers, to enable enterprises to achieve a greater say in international markets and to advance the development of the global industry.
SUPER EXCELLENCE BRAND AWARD 亚太国际卓越品牌大奖
~ The recognition of the most promising brand in Asia Pacific region
This Award recognizes the Corporations, Products & Services for their outstanding results through initiatives that demonstrate excellence in brand management. The awardee displays innovative yet effective branding strategies that have propelled themselves as a recognized brand name in the market.
MALAYSIA POWER BRAND AWARD 馬来西亞卓越品牌大奖
~The recognition of the most reliable brands in the country
This Award celebrates the success of the fastest growing brand and very top brands in each participating country at the awards. These are brands that are household names in their home country that have been judged to be truly exceptional.
ENTREPRENEUR OF THE YEAR 年度卓越企业家典范大奖
CORPORATION OF THE YEAR 年度卓越企业成就大奖
~ The recognition of the most respected Corporation & Business Leaders
This Award recognized the corporation & business personalities who, through a combination of leadership skill, incisive vision and strength of character; have advanced their organization’s strategic goals both locally and abroad. It is also a trademark that signifies pride of the entrepreneurs.
BENEFITS OF WINNING AWARDSc
Entering and winning Global Brand Award makes your company shine and sets it apart from your competition. Here are four advantages to winning company awards.
1. Elevate the status of your company.
Raise the credibility of your company, its brand and products. Increases visibility for your company.
2. Educate and attract.
Draw new customers and new employees to your business.
3. Improve company morale.
This Awards can build motivation within your team.
4. Increase customer loyalty.
Knowing that you are skilled and recognized for your work, team, product or service encourages customer loyalty and drives sales.
CELEBRATION OF EXCELLENCE AWARDS DINNER
An exclusive celebration of excellence awards dinner will be held in Malaysia. Winners may contact the Secretariat to purchase and reserve the dinner ticket(s).
