Who We Are
A corporate Image and Branding, Business Development and Operations Consultant with a proven track record in formulating, streamlining and strengthening brand identities in diverse fields of businesses. With an appreciation for the arts and an eye for quality, Shiatzy Chen has found her passion in contemporary Eastern styles, combining the superb craftsmanship of the West with the East's attention to detail. Through her insistence on consistency in brand-name quality and by taking fashion on a journey across a millennium of classic styles, Shiatzy Chen has literally transported her tailored Eastern aesthetic to another era and forged a brand-new direction for potential and growth. The Chinese name means "the new look of China", so the natural inclination was to cut a silhouette of past and present through transformative design. "初衷", meaning "original intention" in English, is written on each label and deftly sewn into the collar. As for brand philosophy, Shiatzy Chen insists on a brand that doesn't follow fashion trends blindly. In this way, style retains the substance necessary to be passed down to future generations, bonding the past and present as it has been done for centuries. Wang-Chen Tsai-Hsia, Design Director and Brand Innovator for Shiatzy Chen – Wang-Chen Tsai-Hsia demands flawless artistry in all apparel. Wang-Chen is consistently scrupulous in all her efforts, all the way from the feel of the cloth and the color produced by the luster to the patterns and motifs. She has applied the development of primary elements to production techniques in order to attain sheer perfection. The creative forces behind Shiatzy Chen have been able to reach new heights by combining the poetic aura of the East with the craftsmanship of the West. Such works, passed down through the generations, have no equal in the past or the present.
■ Poetic Inspiration: Seeking the perfect proportions for an Eastern aesthetic, from color to lines, from elegance to grandeur. Apart from impeccable clothing design, a poetic verse is manifested in the achievements of time immemorial.
■ Foundation of Artistry: Accurately applying China's five major embroidery techniques (Suzhou embroidery) to the brand's underlying theme and preserving the knowledge of history's four major brocades, so that each stitch is imbued with the warmth and attentiveness of its creator.
