03/07/2026
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๐จ๐ฎ๐ซ ๐ซ๐จ๐ฎ๐ง๐๐ฌ ๐จ๐ ๐ง๐๐ ๐จ๐ญ๐ข๐๐ญ๐ข๐จ๐ง๐ฌ ๐ข๐ง, ๐๐ง๐ ๐๐จ๐ญ๐ก ๐ฌ๐ข๐๐๐ฌ ๐๐ซ๐ ๐ซ๐๐ฉ๐จ๐ซ๐ญ๐ข๐ง๐ ๐ฆ๐๐ฃ๐จ๐ซ ๐ฉ๐ซ๐จ๐ ๐ซ๐๐ฌ๐ฌ. ๐๐ก๐ ๐๐-๐๐๐ฅ๐๐ฒ๐ฌ๐ข๐ ๐
๐ซ๐๐ ๐๐ซ๐๐๐ ๐๐ ๐ซ๐๐๐ฆ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐๐ข๐ง๐ข๐ง๐ ๐ฆ๐จ๐ฆ๐๐ง๐ญ๐ฎ๐ฆ.
On Monday, 29th June, EUROCHAM Malaysia launched ๐๐๐๐๐๐๐๐๐๐โ ๐๐๐ญ๐ฐ๐จ๐ซ๐ค๐ข๐ง๐ ๐๐๐ซ๐ข๐๐ฌ ๐ฐ๐ข๐ญ๐ก ๐๐-๐๐ ๐๐ซ๐๐๐ ๐๐ซ๐จ๐ ๐ซ๐๐ฌ๐ฌ and brought together fifteen EU Member State Ambassadors and Chargรฉs d'Affaires, led by our Guests of Honour๐.๐. ๐๐๐๐๐๐ฅ ๐๐๐๐ซ๐ซ, EU Ambassador to Malaysia, and ๐๐ ๐๐ณ๐ ๐๐ณ๐ข๐ง ๐๐ข๐ฆ, Deputy Minister of Investment, Trade and Industry, alongside senior leaders from across the European business network. We gathered at the Grand Hyatt Kuala Lumpur to mark a milestone: the conclusion of the 4th round of MEUFTA negotiations.
Seeing everyone stand together, diplomats and business leaders side by side, reinforced something worth holding onto. There was a genuine sense of pride and optimism for what EU-Malaysia partnership can build, from robust technology exchange to broader market access.
That optimism rests on the people who show up and do the work. Our members are already doing what this agreement will make easier. They are investing, building capability, and transferring expertise across Malaysia's priority sectors.
Our thanks to the ๐๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐ก๐๐ฆ๐ฉ๐ข๐จ๐ง๐ฌ who powered the evening: Ericsson, driving 5G development in Malaysia. MAN Truck & Bus Malaysia, advancing sustainable transport solutions. Konecranes, strengthening industrial logistics. And Pernod Ricard, bringing European premium brands to the table.
To everyone who joined us, thank you. EUROCHAM is here to amplify the European business voice in Malaysia since 1993.