06/04/2013
Bad UX, front-end and back-end, can kill a website. There are finer points (don’t deploy general-purpose software modules for a narrow purpose to save time or money), but more crucially, the client needs to be involved from day one.
Engage a full team of website deployment project members, covering all of the disciplines required. Above all else, have a full-time, experienced UX professional available on the website development team. You can’t start a user experience review two weeks before launch.
If you ever hear anyone asking, “Hey, can you look over this website? We are just about ready to launch,” be very afraid.
- UXMag
http://uxmag.com/articles/killed-at-launch